Schwarzkopf Professional on the importance of clean beauty in haircare: it's about more than just products.
As the clean beauty movement continues to gain momentum, Schwarzkopf Professional emphasises that clean haircare is not just about using the right products, it's a philosophy that goes beyond labels. Our approach to clean beauty revolves around simplicity, sustainability, and transparency, showcasing that clean, free-from hair care doesn't require compromising on performance.
Why Clean Beauty Matters
Consumers today are increasingly conscious of what they put on their bodies, and haircare is no exception. Clean beauty is about choosing products that are free from harmful chemicals and made with a commitment to sustainability. This movement is reshaping the hairdressing industry, driving demand for products that deliver excellent results without the need for harsh additives.
Clean Hair Care: Free from Compromise, Full of Promise
Schwarzkopf Professional's Bonacure Clean Performance range exemplifies our commitment to clean beauty. We believe that a clean approach to haircare leads to better hair health and a more sustainable future. Here's why clean beauty should matter to everyone:
- Less Build-Up, Better Texture: Our formulas avoid heavy silicones and waxes, reducing product build-up and enhancing hair's natural texture and volume.
- Reduced Risk of Allergies: The elimination of sulphates, artificial colorants, and other harsh chemicals makes clean beauty ideal for those with sensitive scalps or prone to allergies.
- Long-Lasting Hair Health: Clean hair care promotes healthier hair in the long run, with fewer additives that can lead to dependency.
- Sustainability and Environmental Responsibility: By choosing clean beauty, you're making a choice that benefits both your hair and the planet.
- Debunking Misconceptions: What Clean Beauty Is and Isn't
It's important to clear up common misconceptions surrounding clean beauty. Being "clean" doesn’t necessarily mean vegan, natural, or green, although these categories often overlap. Here's what sets them apart:
- Clean: Focuses on simplicity, avoiding unnecessary chemicals like sulphates and mineral oils.
- Vegan: Excludes animal-derived ingredients but may still contain synthetic chemicals.
- Natural: Uses plant, animal, or mineral-based ingredients, but isn't necessarily eco-friendly.
- Green: Emphasises environmental sustainability throughout a product's lifecycle.
While these terms can have distinct meanings, clean beauty, at its core, is about using simple, essential ingredients that are kind to your hair and the environment.
Join the Clean Beauty Movement with Schwarzkopf Professional
Schwarzkopf Professional invites hair professionals and clients to embrace the clean beauty movement. With our Bonacure Clean Performance range, we're committed to offering haircare solutions that are both clean and high-performance.
Explore the full brand story, professional product portfolio, the power of Vegan Keratin and skincare-inspired ingredients – plus so much more – on the Schwarzkopf Professional website: schwarzkopfpro.com/bonacure.
Keep up with the latest news, product updates and inspiration by following @SchwarzkopfProUK on Instagram and use the #BCWECARE, #BCICARE and #CleanPerformance hashtags to share your latest Bonacure Clean Performance looks.
