The Only Way Is Hob For ÔLaurenÕs WayÕ

As the fourth season of ITV 2s ‘The Only Way is Essex’ gets well underway, award-winning hairdressing group HOB Salons continues to be the salon of choice for the cast, including business woman Lauren Goodger as she opted for the award-winning service of the group for her new Lauren’s Way campaign.

With a bronzed reputation, the Essex girl brought out her own range of tanning products and this year will see the successful relaunch of her Darker than Dark range with an added dose of Essex glam. To ensure the Essex star looked her best, HOB Salons Stylist, Maria Uribarri was on-hand to create lusted after locks for the new campaign.

Playing on the fun, young and sexy vibes of the series, Maria created enviable hair working with volume and soft waves, a favoured style of the TOWIE star. The all day shoot saw HOB Stylist Maria relish in the opportunity of creating a number of different looks, all tailored to the Lauren’s Way brand.

Speaking of the day, Maria commented,

It was great to be requested to style Lauren’s hair for this campaign. Lauren has been coming to HOB Salons for a while now, along with many of the TOWIE cast, so to support her with hair styling for the shoot was great and a really fun day. She loved the looks and we can’t wait to see the finished shots!