The Salon Jedi Pledges 1million Pound Training Grant

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Caroline Sanderson is the multi-award-winning owner of Ego Hair Design and salon coaching academy Salon Jedi, and author of 7x Amazon Bestseller, “The Salon Jedi: The Big Business Breakthrough for Ambitious Salon Owners”, the profits from which have all been donated to charities. Through her business acumen and passion to help other salons around the world via her five-star Digital Salon Business Academy; in 2020 she pledged £120,000 in charity donations, free education, and giveaways.

Caroline has now launched her Million Mission, which is a £1,000,000 training grant fund, which will go towards courses, websites, coaching and more. This mission is designed to help salon owners and their teams master their mindsets then their skillset, so they get fully booked, equipping them with the knowledge and experience to reach new heights. The grants are redeemable against training at the five-star Salon Jedi Academy.

The Salon Jedi Academy, which is also a member of the Fellowship for British Hairdressing, trains salon business owners, salon managers, salon teams, and front of house across different courses. The criteria to apply includes two tiers, for salon businesses with less than £30,000 net profits or £60,000 net profits.

Caroline says:

We’re so delighted to launch the Million Mission to be able to offer this opportunity to help so many salons to grow their businesses. The grants are offset against our multi-award-winning 5 Star Salon Jedi Academy trainings, many of which are CPD Accredited. These include digital courses, live courses and events, live in-salon training, operations manual, and business model training.

We train within our four pillars: Mindset; Marketing; Management and Maintenance. We know that these courses deliver real growth to salon businesses while supporting the teams to become happier and more confident in their roles.

Salon Jedi Academy also offers ad hoc trainings, as well as a year-long academy membership and monthly memberships.

Established in 2010, Salon Jedi Coaching Academy has helped to transform salon results, and salon owners themselves, boasting some of the most impressive case studies and testimonials in the industry. They reach millions of people through PR, appearing in and writing regular features across both b2b and b2c media. Under Caroline’s direction, Ego Hair Design has recently been named the first-ever accredited mindful salon in the world, with many more salons following suit. The team undertook training in a mindfulness course, called the Mindful Salon Source Code, which teaches a variety of essential skills in how to become a mindful member of staff.

Caroline pulled her salon back from the brink of bankruptcy during the 2009 recession, to become one of the most successful salons in the UK, achieving phenomenal results across everything from staff and client retention to rebooking and average bills. Her incredible subsequent awards haul includes BHA Scottish Hairdresser of the Year; BHBA Salon of the Year 1, and she’s the first person (and solo female) to have been named a Legend in the Business Thinker Category at this year’s CREATIVE HEAD MOST WANTED AWARDS after winning the title in 2020, 2015 and 2013.

Salons wanting to apply for a training grant should email [email protected] with the word GRANT in the subject to request more information.

For upcoming courses and talks from Caroline:

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