This Aveda Masque Gives Hair 4X More Hydration

High-performing vegan treatment masques join Aveda’s popular Nutriplenish haircare collection for a customisable hydration regimen supercharged by superfoods.

Indulge in vegan, nutrient-rich hydration with Aveda’s new 96% naturally derived vegan and cruelty free Nutriplenish Treatment Masques. Delivering 4X more hydration to hair instantly, these high-performance masques transform haircare to self-care with a hydration regimen supercharged with superfoods. The Nutriplenish Treatment Masques are powered by an omega-5 rich superfood blend of organic pomegranate seed oil, mango butter, and organic coconut oil that helps replenish and hydrate for lush, visibly healthier looking hair.

Nutriplenish Treatment Masques come in both light and deep formulas, catering to dry hair of all types and textures with a weekly, ultra-hydrating treatment. They can also be used together for multi-masking, giving targeted moisture to hair where and when it’s needed, by applying the light moisture masque on roots where hair tends to be oilier and the deep moisture masque on dry ends to restore nutrient-rich hydration. Use the treatment masques in place of regular Nutriplenish conditioner once a week for an ultra-hydrating treatment.

For a spa-like experience at home, Aveda’s SVP Professional Global Artistry, Antoinette Beenders, recommends using the Nutriplenish Masques as an overnight conditioning treatment or leave-in hair masque:

Put a hot towel on your head after applying the hair masque, and then sit back and relax while it goes to work. Not only is it good to give yourself a moment of pampering, but it creates a beautiful sensorial experience.

Nutriplenish Light Moisture Treatment Masque (RRP £35.50 / 150ML)

100% vegan and 98% naturally derived with an ultra-light gel cream texture that hydrates without weighing hair down. Its nutrient-powered hydration restores softness and shine for all textures of fine to medium hair. 93% of women said their hair felt moisturised, nourished, replenished, and restored after use.

Nutriplenish Deep Moisture Treatment Masque (RRP £45.50 / 200ML)

100% vegan, 96% naturally derived rich, decadent cream that restores moisture to even the driest hair. Featuring 2.5X more butters and oils than Nutriplenish Light Moisture Masque, the Deep Moisture Masque is ideal for medium to thick hair, restoring softness and shine to all textures. 96% of women said their hair looked replenished and restored after use.

Aveda’s Nutriplenish Collection

The Nutriplenish Treatment Masques join Aveda’s high-performance, hydrating Nutriplenish collection, including Nutriplenish Light Moisture Shampoo and Conditioner, Nutriplenish Deep Moisture Shampoo and Conditioner, Nutriplenish Leave-In Conditioner, Nutriplenish Multi-Use Hair Oil, Nutriplenish Daily Moisturizing Treatment, and Nutriplenish Curl Gelee. This advanced hydration system for all hair types and textures features an aroma with cocoa extract, certified organic ginger oil, cardamom oil, and other pure flower and plant essences.

Environmental Standards

The Nutriplenish Treatment Masques are 96% naturally derived, silicone and paraben free, and like all Aveda products, are cruelty-free, vegan, and manufactured using 100% renewable energy through solar and wind power.  Nutriplenish Light Moisture Treatment Masque comes in a tube made from 59% post-consumer recycled PET and up to 41% bioplastic. Nutriplenish Deep Moisture Treatment Masque comes in a jar made from 100% post-consumer recycled PET.

Availability

The Nutriplenish Treatment Masques are available from 11th January 2022 in Aveda salons, spas, stores and online at www.aveda.co.uk.