Trevor Sorbie Hosts ÔThe EventÕ

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Sunday November 23rd saw the gathering of the Trevor Sorbie family (spanning five salons and head office) for an afternoon packed with creativity and exciting announcements.

Trevor kicked off proceedings by taking to the stage and reflecting on his 50 years in hairdressing, before setting out his vision of the brand’s future, which included the news that Trevor Sorbie will be opening an academy in Shanghai, China in January 2015, with opportunities for the team to travel out and educate there.

Next was the final of the Assistant Competition, where six finalists presented their models and mood boards to the company before Gianmarco Catapona was announced as the winner. More tension came with the announcing of the Photographic Awards and Business Awards. Tiziana di Marcelli triumphed in both, landing the accolades of Sorbie Image of the Year and Employee of the Year.

The PURE photographic awards invited entrants to submit an un-retouched artistic shot taken on their smart phone or camera, and winners included Ilaria Capitanelli, a salon assistant, whom Trevor congratulated for such an impressive shot.

The afternoon continued with incredible artistic demonstrations and shows from the Art Team Part Deux, various art team members, and Johanna Cree Brown, who closed proceedings with three awe-inspiring models. After the five hour extravaganza the team took over the Balls Brothers venue for their Christmas party, including a very competitive ‘Strictly’ inspired dance off.

The Winners:
Sorbie Image of the Year 2014 - Tiziana Di Marcelli
PURE Women 2014 – Tom Connell
PURE Men 2014 – Gerald Smith
PURE Colour 2014 – Fanoulla Demetriou
PURE Fashion 2014 – Morgan Rhodes
PURE Avant Garde 2014 – Ilaria Capitanelli

Business Awards:
Employee of the Year 2014 – Tiziana Di Marcelli
Manager of the Year 2014 – Bree Davie
Salon Team of the Year 2014 – Manchester
Assistant Competition 2014 – Gianmarco Catapona

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