The trend is set: fashionistas are looking for understated authenticity and individuality in their hairstyles – with modern, glamorous looks that are easy, effortless and beautiful, but not too perfect. The undone looks are naturally styled, with tousled waves, casual buns and messy braids.
With the new OSiS+ Glamination, Schwarzkopf Professional is launching its first styling range that specifically covers all these female styling needs – for amazing hair that looks naturally beautiful without heavy styling.
The new line with liquid minerals combines strong styling performance with weightless, lustrous shine for a natural hair look and feel. The OSiS+ Glamination range comprises five innovative products covering women’s most important styling needs: volume, smoothness, hold and shine! For hair that looks sexy, beautiful and natural.
Feminine Looks with Attitude
Natural, laissez-faire styling is what it’s all about this season, with glamour and femininity being interpreted in an understated, effortless way. OSiS+ Glamination, the new sub line with a beautiful fragrance and design, offers a styling range to help you easily create this season’s elegantly undone looks. The feather-light formulas infused with liquid, light-reflecting minerals add a touch of lustrous shine to the hair whilst also giving it grip and flexible hold without weighing it down.
The launch of OSiS+ Glamination is supported by a range of different tools and training measures to provide hairdressers with optimum support when advising and styling their clients. Schwarzkopf Professional has specially developed a range of materials that focus on the undone glamour trend, giving stylists all the tips and tricks they need to achieve the look. And if that isn’t enough inspiration, Schwarzkopf Professional’s Essential Looks AW2014 collection features Glamination and Undone Glamour as one of the key trend directions for the next season.
The OSiS+ Glamination range by Schwarzkopf Professional:
OSiS+ Glamination Prime Prep Spray
The multi-talented spray with liquid minerals detangles and provides a non-static foundation with body and shine. It helps to protect against damage from brushing, blow-dry heat and UV light. (200 ml, £10.75)
OSiS+ Glamination Plumping Shine Mousse
A light volume mousse with liquid minerals to give the hair body, grip and beautiful shine without overburdening or making the hair feel unnatural. The mousse also provides UV protection. (200 ml, £10.75)
OSiS+ Glamination Strong Glossy Holdspray
Glamorous shine and velvety soft hair: Strong Glossy Holdspray provides strong hold with a natural feel. (200 ml, £10.75)
OSiS+ Glamination Light Glossy Holdspray
This mineral shine hairspray gives the hair a glamorous, glossy finish. The no-compromise spray provides flexible hold with a beautifully natural texture. (200 ml, £10.75)
OSiS+ Glamination Smooth Polish Elixir
Smoothness and anti-frizz: the versatile Smooth Polish Elixir melts in the hands to form a velvety, lightweight serum that gives the hair weightless shine and beautiful smoothness. (75 ml, £12.85)
The new OSiS+ Glamination is available now, exclusively in Schwarzkopf Professional Partner Salons.