The glitzy lights of London city were in view for the official launch of men’s grooming brand, V76 by Vaughn on Monday night.
The founder of the prestigious brand, Vaughn Acord, flew in from his New York base to bring the brand to life in front of a VIP audience that included key press, digital influencers and celebrities from the fashion, film and model world.
Taking centre stage, Vaughn took his audience through his career moves, from walking global fashion runways to becoming one of the most sought-after authorities in men’s grooming. The son of a barber, his interest in hair peaked at an early age, giving his first haircut as a teen in 1976.
Vaughn quickly found himself behind the chair grooming a loyal list of clients and working behind the scenes with the likes of Annie Leibovitz, Robert Maxwell and the late Herb Ritts. His current client list includes Bruce Springsteen, Richard Gere, Daniel Day Lewis, Tom Brady, Bill Clinton, Aston Kutcher and Al Pacino.
Focusing on the line, and its development, Vaughn introduced the four distinct categories that celebrate the diversity of men’s grooming in a modern, accessible way - Well Groomed, Boldly Barbered, Face Forward and Gifted Man make up the line in its entirety, capturing every element of men’s grooming.
Presenting the V76 man, Vaughn took inspiration from the new British gent, with three key trends, while working with longer-length hair, as focus for transformation grooming. Vaughn said,
It has never been more okay to care about how you look. V76 by Vaughn is a full men’s grooming line, empowering guys everywhere to look their best. When we do, we feel better, we perform better.
Being part of this strong global awareness and factoring in my lifetime of experience helps understanding of the growing men’s market, and the vision of our brand.
Alastair Gourley, managing director of Creative Culture Brands said,
V76 by Vaughn is a well thought out, complete grooming line for men, appealing to all, celebrating diversity in the market.
For information on using V76 by Vaughn, email [email protected] or call (+44) 1442 248 104