‘We are back, but not in black’

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An award-winning hairdresser in Suffolk is today launching a national crusade to ask fellow colleagues in the profession and beyond to join in with a ‘We are back, but not in black' campaign as the beauty and hairdressing industry prepares to reopen their doors this July.

Janene Bush, who owns Heavenly Hair in Saxmundham, Suffolk, came up with the idea while she was redecorating her own salon, deciding to change the colour scheme to reflect the positivity she feels as she looks forward to resuming hair and beauty services. Janene explains:

Many salons up and down the country have a dress code or uniform policy that requires staff to wear black, however, with salons looking to reopen in July, I believe the hairdressing industry should celebrate with a show of colour across the UK. It has been an incredibly difficult few weeks for our industry, we have been stopped from doing the job we love, and that has had a huge effect on us, and our clientele. It has been proven that colour can have a huge psychological impact in lifting mood, stress levels and mindset, and we hope that by displaying this show of positivity, we will all come together and feel uplifted.

Pam Davis, CEO of Fashion Candy Style and a regular model on ITV's This Morning, is also supporting the campaign and said,

Nothing appeals more to people’s emotions than wearing a colour that creates a positive experience. In my line of work, I am regularly advising clients to wear bright colours to enhance their style.  I fully support this campaign and look forward to working with Janene to change the image of hairdressers across the country.

Janene and her team will be adhering to the strict new guidelines issued by the government when opening her salons in July:

We have everything in place, and we can’t wait to get back to work. We hope our initiative takes off and hairdressers across the country join us as we shout from the rooftops; ‘We are back, but not in black.

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