Will you Choose Friendly?

Vegan, Swedish haircare brand, Maria Nila has announced its new campaign, #ichoosefriendly in celebration of World Vegan Month.

Focussing on digital, #ichoosefriendly is a series of films created by Maria Nila to prompt everyone to think twice before buying beauty products with animal ingredients.

Participants in the film are European influencers Nellie Berntsson, Nicole Falciani, Tina Maria and Alexandra Bring. Also making an appearance in the film are Co-Founder of The Perfect World Foundation, Rags Jacobsson, and Creative Director of Maria Nila, Cia Mannesson.