Earlier this week, Schwarzkopf Professional’s Young Artistic Team and Clynol’s Protégé teams spent a few days at the ASK Academy getting familiar with the new AW15 Essential Looks collection: The Age of Beauty.
The teams were not only introduced to all the new trends and concepts within the new collection, but were also fully immersed in it with step by steps and detailed talks from Schwarzkopf Professional UK ambassador Charlie Taylor and Dylan Brittain, Artistic Director at Rainbow Room International. The teams were taken through a few of the most versatile looks within the collection and taught how to recreate them, from the cut and colour to the exact body positioning and posture required during each cut.
Schwarzkopf Professional’s Essential Looks collections are inspired by the most sought-after designers in global fashion and offer direction and style insights for the Schwarzkopf Professional partner salons. Key trends are picked up on and crystallized into three looks that can be adapted to consumer styles. ‘The Age of Beauty’ collection is the 28th edition of Essential Looks and is dedicated to redefining age, celebrating the mature women and bringing our own beauty and individuality back into focus. Patrick Madden McDougall, YAT team member, says,
The AW15 Essential Looks collection is by far the most commercially viable yet and I am looking forward to taking it back into the salon to my clientele. I feel fully competent in recreating the looks, as well as being able to teach them to others and spreading the Schwarzkopf philosophy further.