Z.One Concept Brand Holds Annual Conference

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Z.one Concept, the Italian parent company of milk_shake, No Inhibition and Simply Zen, hosted their annual conference where salons from the UK joined stylists from Spain, Portugal, Italy and beyond at a luxury Five Star spa hotel in the Algarve.

The two-day event saw team members relax by the beach between sumptuous breakfasts, lunches and dinners, a Look and Learn event and an impressive stage show. Z.one also launched their latest collection of model imagery, ‘The Art of Matter’, showcasing milk_shake colour and No Inhibition styling products.

Taking to the stage for the UK Art Team were BHA finalist David Baker from The Vault, Shelley Pengilly from Shelley’s Salon and Becky Wardrop. The collection was inspired by the elements with the UK team presenting ‘Air’, the Italian team ‘Earth’ and ‘Fire’, and the Portuguese ‘Water’.

Shelley said her hair-up was inspired by the way that air creates patterns and movement across the sand in ‘S’-shape formations. Her model’s hair was natural with pre-lightened ends using 20vol, giving a very natural Ombre. When creating her look she wanted a ‘solid structure with movement’. She took an internal section, following the shape of her models head, which she then crimped and back combed using No Inhibition Volumizing Powder. This section was then pinned to create a solid foundation. She then used wire on the hair to create a static, free-standing formation.

David Baker channeled the power of a storm for his look by using a disconnected shark fin section on the top of the head, then disconnecting a short panel from underneath, leaving the length to give the impression of air. Xavier Berrell, General Manager of Red Hot Products (exclusive distributors of the brands in the UK) said,

We were thrilled to host 500 hairdressers at such a beautiful resort and to hear so much positive feedback about the products. The UK Artistic Team put on a fantastic show and we’re looking forward to doing it all again next year.

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