Backstage Beauty: Aveda joins Stella McCartney X Adidas in Los Angeles to kick off the Spring/Summer 2023 collection.
Aveda, the high-performance hair care brand with a mission to care for the world partnered with Stella McCartney to celebrate the launch of the Stella McCartney x Adidas Spring Summer 2023 collection at the iconic Henson Recording Studios in Los Angeles, California.
The Aveda artist team, led by Antoinette Beenders, styled models, influencers, and performers including the LA Roller Girls and Beth Ditto.
Get the Look: LA Roller Girls
To achieve the “athletic hair” look, Antoinette and team created individualized looks for each roller-skater all dressed in Stella McCartney x Adidas. First, they ensured hair was in top condition by incorporating and treating with Aveda nutriplenish™ leave in conditioner or Aveda botanical repair™ bond-building styling crème dependent on hair type. Hair was uniquely styled to each roller-skater and pulled back; laces from the Stella McCartney x Adidas collection were embedded and accessorized throughout braids and twists.
Party Guest Looks
The Aveda artistic team also styled guests backstage for the event including Scout Willis, Jamie Xie, Esther McGregor, Clara McGregor, Dylan Mulvaney, Truly Young, Grace Brinkly, Isha Punja and Jessica Skye.
Image: Ben Watts Photography courtesy of Stella McCartney