With statistics of a dump truck of plastic entering our ocean every minute and eye-opening documentary Seaspiracy on Netflix, it is now more clear than ever that human behaviour is having an enormous impact on our sea-life.
But do not think that blue beauty is just ocean-friendly, as there is far more to it than that. Blue beauty is about being sustainably sourced, minimising carbon footprint, and looking at ways that brands have a positive effect on the environment by giving back to the natural world.
Another important aspect of blue beauty is to look at packaging. So much beauty packaging is not recyclable, and so it is important to look at products where the packaging is refillable, made from recycled materials, or can be reused for another purpose.
Both green and blue beauty play important roles in the path towards a more ethical world. Where green beauty focuses on clean and sustainably sourced ingredients, blue beauty focuses on the impact that packaging has on our oceans, as well as water wastage, and limiting the damage we cause to sea-life. As consumers, it is important we give love and money to brands that support both movements, as it will all have a positive effect on our environment.
Small changes you can take to help the environment: