Brooks+Brooks Spring Summer 2013 Insights

SS13 BUSINESS DIRECTION from salon director, Jamie Brooks

Our new look salon results from a well thought-out proactive strategy to protect and grow our business during a recessionary time. After researching current salon clients’ needs – skilful, fashionable hairdressing in a welcoming, warm environment that comforts them like a squishy sofa – we’ve wisely invested £120,000 to revamp the salon, creating a warm, cosy, lounge-like feel, complete with familiar domestic furniture and touches of nostalgia. The idea is to consolidate our existing clientele’s loyalty by making them feel totally part of the family and attract new with great word of mouth.

SS13 HAIR DIRECTON - from salon director, Sally Brooks

Bye bye over-styled, ultra-glam hair and hello loose, unstructured, textured hair. Think pulled out, dishevelled braids, contrasting textures, hair gelled close to the head (like a skull cap) and offset by loose, flying, textured ends at random. That’s what will be hot-to-trot next season. Texture immediately renews the look of a haircut and using different products to style and finish transforms it to look fresh, modern and contemporary. It’s a simple 90’s feel to haircuts, fresh and natural textures and that undone ness that is just right – layers are longer and hair is tousled and loose think Helmut Newton and 90’s campaigns.

 SS13 HAIR COLOUR DIRECTION - Brooks+Brooks colour team

Clear, clean, ice white Nordic blonde is the colour theme for next season. Blondes which calculatingly reflect and emphasise the graphic shape and line of a haircut. Brilliant, clear colours combined with shimmering, playful and accentuated shades. Cool, clear white shades of blonde come together in a tone-on-tone effect: think cream blondes coupled with transparent ice blonde layering. From pure platinum ice white to gently accelerating shades of falling snow, creating the right blonde has a degree of flexibility – providing you keep it a whiter shade of pale.

BROOKS+BROOKS ZEITGEIST SERVICE

Calling ladies over 50! Put down sexy blockbuster 50 Shades of Grey for a sec and pay attention to your own sex appeal with a confidence boosting, head turning new take on your grey hair. Gone are the days of grey just being tinted away – now there are loads of shades to choose from. New techniques developed by Brooks+Brooks 50 Shades of Grey colour specialists means these professionals don’t just take the ‘pick a shade, any shade from the colour chart’ approach. An in-depth consultation analyses your hair texture, skin tone, face shape and lifestyle to create a bespoke shade just for you – which, quite frankly, equals grey becoming quite gorgeous.