The Huntsman: Winter’s War, released in UK cinemas, is the perfect display of metallic costumes, snow-capped scenery and… silver hair.
This colour trend has recently been trialled by the likes of Kylie Jenner, Kate Moss and Ginnifer Goodwin, and the look has been used in various high-profile catwalk shows – including Jean-Paul Gaultier and Chanel.
Now sported by evil Ice Queen Freya, played by Emily Blunt, the unlikely trend is sweeping the celebrity world – some have chosen to go au naturel and allow their silver streaks to push through, while others have taken to the bottle.
Our member salons agree that it’s one of the best ways to go this season if you fancy a change – and whether you’re naturally light or dark, ash-cool blonde rinsed with silver toner and blue shampoo is the perfect way to create a bold statement.
It’s easy to maintain, has the ‘wow’ factor and can hide a multitude of sins… so what are you waiting for? Channel your inner ice queen – go grey!