For this show we envisioned two looks, following the style of the woman from which Elisabetta Franchi took inspiration: sophisticated and aware of her own beauty, which she emphasises with her stylistic choices also in the hairstyling.
On one side, a topknot of contrasts: firm and seamless, with no imperfections, placed high on the head, the bun is very tight yet messy, not defined, loose. On the other side, a delicate and loose hairdo, starting from the natural texture of the hair of the models, following the waves and emphasising them with ghd tools. The waves are irregular, similarly to releasing hair after an up-do or a ponytail. A magic touch is revealed just around the face: a strategic wave at the same height of facial feature which requires highlighting and framing - the cheekbones, eyes or mouth.
These looks advocate the trend of aesthetic individualism, which favours natural beauty, and complements the look instead of trying to outshine the garment. Both perfect for the day by day of the next season, but also for a summer night, thanks to the spontaneous elegance of the unrefined.
ghd Platinum+ is extremely practical and versatile, able to craft both smooth, straight hair and waves of different effect and dimensions.
Franco Gobbi, lead hairstylist
How-to: Messy Bun
How-to: Loose With Waves