With frizzy hair one of the main concerns as we head into the new season, many clients are searching for ways to make their hair stronger and healthier.
With a 200% increase in searches for frizzy hair solutions, brand director and co-founder of The Hair Movement, Benjamin Shipman, says: “Smooth hair doesn’t mean straight hair; it means hair that is more manageable, stress- and frizz-free. Frizzy hair is one of the main bugbears for clients, and offering a smoothing service in-salon is a great way to give them something they need while boosting your bottom line.”
Nice and Smooth is an opportunity to bring clients back into the salon when they are stretching out their appointments. It adds something new to their menu and additional loyalty between normal appointments.
“A treatment such as Nice and Smooth is great for Level 2 apprentices to be offering; it means they can fund themselves, and the only knowledge they need is sectioning patterns and the relationship between heat and the hair. There’s no cutting or colouring involved so is the perfect additional service for younger team members to offer. From a business point of view, it plugs the hole and fills the financial gap,” Benjamin explains.
Here's Benjamin’s top five tips for upselling to your clients…
01. Stress the long-term health benefits
Never refer to smoothing services as Brazilian blow-outs or Keratin treatments. Smoothing treatments target hair at the structural level, working on damaged bonds rather than just coating the hair. Stress to your clients that a smoothing treatment is an investment for their hair health and strength as well as having cosmetic benefits. Talk to clients about the pros of stronger, more resilient hair that’s easier to manage and style as we head into a new season.
02. Tailor your consultation to each client
The consultation is the perfect time to discover your client’s specific needs and desires. Maybe they are frustrated with frizz, brittleness or excessive time spent on styling. Use this discussion to highlight how a smoothing treatment can specifically address their concerns.
03. Highlight time-efficiency and practicality
Today’s time-strapped clients might worry that a smoothing treatment will take up too much of their day. But smoothing treatments that are quick to apply don’t require an all-day appointment. For instance, Nice and Smooth only requires around one hour to apply and process – something that can be done in their lunchtime.
04. Emphasise consistency in results
Once you’ve sold a client on the benefits of a smoothing treatment, encourage them to make it a regular part of their hair regime. For example, scheduling a treatment about three weeks before their colour appointment can help them experience the benefits of smoother, more manageable hair that complements their colour service, resulting in colour longevity and shine.
05. Educate them on homecare
A smoothing treatment isn’t just about the in-salon service; for on-going results it’s important to educate clients on how to care for their hair at home. Discuss products and routines that can help them maintain smoothness, reduce damage and keep frizz under control.
For more information visit thehairmovement.com or Instagram: @thehairmovementbrand and @benjaminshipman.