Slick British Geezers
Session stylist: Matt Mulhall for Fudge Professional
Collection: This collection is a celebration of Britain and its glorious seaside towns. The clothes have a distinctly nostalgic vibe with influencers from mods, teddy boys and 80’s casuals - all given a subversive British twist.
Hair inspiration: Hair gives the look of a boy who has been out all night and slept in the sun all day. He appears slightly sunburnt and his hair has the look of being freshly showered. A very laddish style as if he’s done it himself.
Step-by-step:
Products used...
Fudge Professional Hair Gum – RRP £11.95
Fudge Professional Gloss – RRP £12.95
Fudge Professional Head Shine – RRP £10.95
Helmet Head
Session stylist: Tina Outen for Fudge Professional
Collection: Inspired by Bruce Brown’s seminal 1971 motorcycle film, On Any Sunday, this collection celebrates the care free attitude of the guys and girls from on and off the bike tracks. It combines effortless elegance with attitude.
Hair inspiration: Boyfriend and girlfriend out for the day riding their motorbikes wearing crash helmets. Hair is left flat to the head with a greasy texture and slight kink to create the effect of windswept helmet hair.
Step-by-step men:
Products used...
Fudge Professional Tri-Blo – RRP £11.95
Fudge Professional Blow Dry Putty – RRP £10.95
Fudge Professional Hair Shaper – RRP £12.95
Fudge Professional Light Hed-ed Hair Oil – RRP £12.95
Fudge Professional Skyscraper – RRP £9.95
Step-by-step women:
Products used...
Fudge Professional Tri-Blo – RRP £11.95
Fudge Professional Blow Dry Putty – RRP £10.95
Fudge Professional Hair Shaper – RRP £12.95
Fudge Professional Light Hed-ed Hair Oil – RRP £12.95
Fudge Professional Curve Recovery – RRP £14.95 (launching in September 2016)
Fudge Professional Skyscraper – RRP £9.95
Sun’s Out, Curls Out
Session stylist: Tina Outen for Fudge Professional
Collection: Set in Miami, the vibe is beach and sportswear. Bright vibrant colours for hustler males, American red and blue stand out against crisp white. Dressed in intarsia palm shorts and striped pyjama suits and ‘deck chair denim’.
Women are more uptown, polished even in close proximity to water. Lurex striped tennis whites are given an intimidating edge with tightly cinched corsets. The corset is a recurring element of the collection giving Helmut Newton-esque pause to sweet looks.
Hair inspiration: Roman God meets beach boy for the men and polished and simple looks for the women so they contrast the boys’ curls and styled hair.
Step-by-step men:
Products used...
Fudge Professional Tri-Blo – RRP £11.95
Fudge Professional Curve Maker – RRP £14.95 (launching in September 2016)
Fudge Professional Skyscraper – RRP £9.95
Fudge Professional Head Shine – RRP £10.95
Step-by-step women:
Products used...
Fudge Professional Tri-Blo – RRP £11.95
Fudge Professional Curve Recovery – RRP £14.95
Fudge Professional Head Shine – RRP £10.95
Barracuda Oil Slick
Session stylist: Tina Outen for Fudge Professional
Collection: Stars, stripes and predator fish – smooth on the surface, disturbed in the depths. The design links to the memory of working-class, market-town weekend finery to the abstract distraction of Hi-Viz and the deep blue foreboding of the sea.
Hair inspiration: Think Begbie from Trainspotting but sexier with a barracuda twist. Hair to resemble slippery fish with a splash of Paintbox oil slick exposed from the sea. Girl’s inspiration came from Kate Moss in the 90s with straight heavy hair slicked back with a high shine finish.
Step-by-step men:
Step-by-step women:
Photography: Mark Rabadan