Fudge Round-up at London Collections MEN SS17

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Slick British Geezers

Session stylist: Matt Mulhall for Fudge Professional

Collection: This collection is a celebration of Britain and its glorious seaside towns. The clothes have a distinctly nostalgic vibe with influencers from mods, teddy boys and 80’s casuals - all given a subversive British twist.

Hair inspiration: Hair gives the look of a boy who has been out all night and slept in the sun all day. He appears slightly sunburnt and his hair has the look of being freshly showered. A very laddish style as if he’s done it himself.

Step-by-step:

  1. Wet hair down and apply a vast amount of Fudge Professional Hair Gum all over
  2. Loosely comb the hair back and apply Fudge Professional Gloss to build shine
  3. Style the hair into a slight middle parting for an 80’s laddish hairstyle
  4. Finish with lashings of Fudge Professional Head Shine to make it look super glossy and freshly washed

Products used...

Fudge Professional Hair Gum – RRP £11.95
Fudge Professional Gloss – RRP £12.95
Fudge Professional Head Shine – RRP £10.95

Helmet Head

Session stylist: Tina Outen for Fudge Professional

Collection: Inspired by Bruce Brown’s seminal 1971 motorcycle film, On Any Sunday, this collection celebrates the care free attitude of the guys and girls from on and off the bike tracks. It combines effortless elegance with attitude.

Hair inspiration: Boyfriend and girlfriend out for the day riding their motorbikes wearing crash helmets. Hair is left flat to the head with a greasy texture and slight kink to create the effect of windswept helmet hair.

Step-by-step men:

  1. Prep hair with Fudge Professional Tri-Blo and scrunch in Fudge Professional Blow Dry Putty all over hair to create a greasy texture
  2. Diffuse hair then add Fudge Professional Light Hed-ed Hair Oil into roots and rough dry in
  3. Apply a hair net and spray in Fudge Professional Skyscraper to create a flattened effect
  4. Finish with Fudge Professional Hair Shaper to create detail and natural movement from root to tip

Products used...

Fudge Professional Tri-Blo – RRP £11.95
Fudge Professional Blow Dry Putty – RRP £10.95
Fudge Professional Hair Shaper – RRP £12.95
Fudge Professional Light Hed-ed Hair Oil – RRP £12.95
Fudge Professional Skyscraper – RRP £9.95

Step-by-step women:

  1. Prep hair with Fudge Professional Tri-Blo and scrunch in Fudge Professional Blow Dry Putty all over hair to create a greasy texture. Diffuse hair until dry
  2. Add Fudge Professional Light Hed-ed Hair Oil into roots and rough dry in
  3. Apply a hair net and tie string around the head to create a helmet kink. Spray Fudge Professional Skyscraper to create a flattened effect
  4. Use Fudge Professional Hair Shaper through the roots and ends to create windswept definition
  5. Complete the look with NEW Fudge Professional Curve Recovery through mid-lengths to ends to create definition

Products used...

Fudge Professional Tri-Blo – RRP £11.95
Fudge Professional Blow Dry Putty – RRP £10.95
Fudge Professional Hair Shaper – RRP £12.95
Fudge Professional Light Hed-ed Hair Oil – RRP £12.95
Fudge Professional Curve Recovery – RRP £14.95 (launching in September 2016)
Fudge Professional Skyscraper – RRP £9.95

Sun’s Out, Curls Out

Session stylist: Tina Outen for Fudge Professional

Collection: Set in Miami, the vibe is beach and sportswear. Bright vibrant colours for hustler males, American red and blue stand out against crisp white. Dressed in intarsia palm shorts and striped pyjama suits and ‘deck chair denim’.

Women are more uptown, polished even in close proximity to water. Lurex striped tennis whites are given an intimidating edge with tightly cinched corsets. The corset is a recurring element of the collection giving Helmut Newton-esque pause to sweet looks.

Hair inspiration: Roman God meets beach boy for the men and polished and simple looks for the women so they contrast the boys’ curls and styled hair.

Step-by-step men:

  1. Prep hair with Fudge Professional Tri-Blo
  2. To make the Roman God curl and the beach boy curl, use Fudge Professional Curve Maker
  3. Use curling tongs to give hair a beautiful shiny curl, with no frizz
  4. Over curl the hair and then gently finger out the curls
  5. Define the curl, like a Roman statue, then spray with Fudge Professional Skyscraper, and then apply a hair net to protect the curls and gently blow-dry. Remove the hair net for set curls
  6. Finish with a spritz of Fudge Professional Head Shine to help define the curl

Products used...

Fudge Professional Tri-Blo – RRP £11.95
Fudge Professional Curve Maker – RRP £14.95 (launching in September 2016)
Fudge Professional Skyscraper – RRP £9.95
Fudge Professional Head Shine – RRP £10.95

Step-by-step women:

  1. Prep and soak the hair with Fudge Professional Tri-Blo
  2. Use Fudge Professional Curve Recovery to keep hair in place
  3. Brush the product through and blow-dry in, and pin hair in sections for volume
  4. Remove sections and brush through the hair for a straight but moveable finish
  5. To finish, spritz hair with Fudge Professional Head Shine to keep hair in place; the new Fudge Professional Curve Recovery works secretly to create bouncy hair whilst walking on the catwalk

Products used...

Fudge Professional Tri-Blo – RRP £11.95
Fudge Professional Curve Recovery – RRP £14.95
Fudge Professional Head Shine – RRP £10.95

Barracuda Oil Slick

Session stylist: Tina Outen for Fudge Professional

Collection: Stars, stripes and predator fish – smooth on the surface, disturbed in the depths. The design links to the memory of working-class, market-town weekend finery to the abstract distraction of Hi-Viz and the deep blue foreboding of the sea.

Hair inspiration: Think Begbie from Trainspotting but sexier with a barracuda twist. Hair to resemble slippery fish with a splash of Paintbox oil slick exposed from the sea. Girl’s inspiration came from Kate Moss in the 90s with straight heavy hair slicked back with a high shine finish.

Step-by-step men:

  1. Blow-dry hair back smooth using Fudge Professional Tri-Blo
  2. Combine Fudge Professional Hair Gum and Gloss together and apply all over the hair. Tease hair back into a Begbie shape, leaving comb marks and create a barracuda fin shape
  3. Once dry, apply Paintbox mixed with Gloss and Hair Gum to random front sections of hair to resemble an oil slick

Step-by-step women:

  1. Wet hair down with water and drench hair with Tri- Blo. Apply Fudge Professional Hot Head Style Whip mixed with Gloss and distribute evenly through the hair.
  2. Blow-dry product back off the face and downwards to create a heavy / poker straight texture
  3. Combine Fudge Professional Hair Gum and Gloss together and apply with a tint brush up to the occipital bone. Comb back tightly and apply Paintbox oil slick to front panels of the hair
  4. Finish with Fudge Professional Light Hed-ed Hair Oil to the ends

Photography: Mark Rabadan

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