Packed full of new ideas and techniques – just like your favourite Noughties mix CD – the collection is set to inspire stylists and salons with dynamic ways to work with the full range of ghd styling tools and complementary heat protection styling products.
To celebrate ghd’s 20th anniversary we look back to where it all began. Noughties culture is having a real revival moment now. This collection explores this theme with pop royalty go-to stylist, Chris Southern. - Amy Sontae
Chris is a session stylist and ghd educator who works with names including Little Mix, Maya Jama, Steps, and drag superstar Courtney Act. Chris says:
This collection brings together all the trends I’m excited about right now and has a heavy influence from my work in the music and fashion industry.
Formed of six styles, the Summer Collection ’21 features exciting techniques built around ghd’s award-winning range of styling tools. They provide the perfect point of difference for salons, allowing hairdressers to create an on-trend menu of looks with a celebrity influence.
Bound Braid
Elevating those salon back-of-head shots and inspired by braiding and accessories, this look uses the ghd platinum+ to create texture and a leather ribbon to add contrasting textural interest.
Snatchy Versace
A little bit Ariana, a little bit Madonna, this super-sleek ponytail is all about height and length, finished with the ghd platinum+ for flawless flicks.
Summer Luxe
Super glossy lengths achieved with ghd max and ghd straight on, with face-framing twisted details, this look allows for personalisation with hair accessories – keep it simple or pile them on.
Shape Up
Created with ghd body goals and the ghd helios comb attachment for control and shape, this look features two ponytails twisted together for a modern updo with a fresh silhouette.
A-Flickted
These supersize flicks are crafted with the ghd platinum+ and ghd bodyguard to create a retro-inspired shape with a modern feel.
Beach Luxe
This look takes beach waves up a notch with a glam faux-blow, achieved with the ghd max styler – perfect for thick, long hair.
Credits
Hair: Chris Southern
Creative Direction & Styling: Amy Sontae
Photography: Claire Rothstein
Makeup: Jose Bass