GHD x Jeremy Scott SS18

All about the girl…

Eugene Souleiman, Wella Professionals Global Creative Director and ghd Ambassador, celebrates individuality and diversity as Jeremy Scott reveals his 20th Anniversary Collection.

Celebrating individuality, Eugene created statement centre partings, coloured accents, angelic buns and techno-tail pony’s that played true to each girl’s individual character. Bold, embellished outfits on the catwalk allowed for natural hair looks.

I wanted to create something wearable that is unique to each models individual character. In the past we have created strong, conceptual looks that embrace the mood of the clothes and the statement Jeremy is making. This season the statement is; there is no statement. The hair is relaxed and beautiful. I want every girl to look in the mirror and like the way they look, and then leave the show wearing the look.

Headlined by fashion’s elite, Jeremy’s 20th Anniversary Collection featured world class models that have inspired him along the way and is a true portrait of his individual style. Whether it was the techno-tail on Karlie Kloss, a nod to masculine grooming on Coco Rocha, gorgeous beach hair on Stella Maxwell or a top knot on Jasmine Tooks, Eugene wanted to drive anticipation around never being sure what you would see next.

I want the girls to look sexy and feel beautiful, not like a mannequin. I don’t want to be precious about portraying a specific image. The hair should speak for itself and this is what makes it a fresh look. It’s about keeping the energy constant and revisiting each girl’s character through the hair.

Create the Techno-Tail

A look that was a personal favourite of mine and looks sharp and raw was what I call the Techno-Tail. Tough and sharp, this twist on the classic ponytail sees the hair shaped and pulled back to elevate the tail above the neck.

• Eugene blow-dried the hair to straighten it out using ghd Air Hairdryer, and used EIMI Perfect Me to hold the hair in place.
• He prepped the hair with EIMI Extra Volume Mousse, squashing it into the hair rather than brushing through to add sharpness and definition, before shaping into a ponytail and then perfectly straightening the ponytail using the ghd Platinum Styler.

Pulling the hair back into a pony creates a tight texture that looks chic. I crafted the look using ghd Platinum Styler starting at the roots and working downwards, adding more tension as I pulled down on the hair creating a sleek, straight look. Always let the pony cool down before brushing it out.

The finished look feels very 90s as it’s very sharp. I used EIMI Stay Firm spray to give the hair a strong, controlled look.