Yesterday in London, iconic hairstyling brand ghd partnered with Julien Macdonald for the spring/summer 2018 show, where ghd global ambassador Adam Reed created the hair look.
When we saw the collection it was immediately clear that super-glamorous hair was required. Inspiration then came from the glamorous heritage of the 90s. – Adam Reed
Inspired by high-octane, 90’s glamour and the supermodels of this decade, Adam crafted straight, luxurious, glossy hair full of movement.
We are bringing straight hair back, but in a very modern way. The secret to success here lies in the process – namely starting the look with a brilliant blow-dry via the ghd Air Hairdryer. This achieves brilliant condition, gloss, shine and movement. Afterwards, we are running the ghd Platinum Styler over hair to eliminate any last frizz or kinks.
We’re treating the hair very carefully, as you would a beautiful and delicate fabric. Wanting to keep an element of every girl’s personality, we are then letting girl’s partings fall as close to centre as suits them best. – Adam Reed
Get the look: