The ghd session team, led by Anthony Turner, worked to create a look that reflected the ‘nomadic’ and ‘futuristic’ feel behind the collection, by creating glossy dishevelled waves that were set in place with the new ghd helios professional hairdryer.
This season, we wanted to create a ‘perfectly imperfect’ final look, that resembled hair that had been in strong winds or dishevelled from standing at the edge of a cliff. Texture, movement and a glossy finish were therefore the key elements behind the final look. - Anthony Turner, using ghd backstage
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