Keep it Clean

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First there was ‘organic beauty’, then ‘eco beauty’ followed by ‘green beauty’, then ‘natural beauty’ and now the big thing is, ‘Clean Beauty’.

With the New Year fast approaching, it’s often a time of looking at ways to improve our health and lifestyle by making better choices for ourselves. But, in today’s climate, not only are we looking at improving our own health, but also we need to now consider the health of our planet and natural world.

The UK’s health and beauty sector is showing no signs of slowing down - unlike its high street counterpart – with the industry being worth a huge £26.7bn by 2022. As consumers we need to be smart about where we spend our hard earned cash, and start looking to companies that are environmentally aware, sustainable and as clean as possible.

So, what is clean beauty?

Clean beauty means ‘CLEAN BEAUTY’, as in there are no known toxins in the ingredients. Brands that say they are clean need to be transparent, listing every component within the product.

Label tip: When you see the word ‘fragrance’ on the bottle, beware, as this can be a term where companies hide ingredients that they would rather not list on the label!

Clean beauty is all about being non-toxic, so the ingredients used are not linked to any harmful health effects like cancer or hormone disruption.

How do I know if a product is clean?

Nobody wants to be stood in their local Boots scanning every label like a maniac, but going clean with your beauty will take some practice with knowing what to look for on the label. Scan for the obvious culprits such as parabens and phthalates at the very least. As mentioned above, the term ‘fragrance’ is a red flag. You can of course stick to a know clean beauty brand too to make things easier, such as Tata Harper, Herbivore Botanicals, RMS Beauty, So Eco and Davines.

Hero products to get you started…

Tata Harper Regenerating Cleanser (£32.76): This is the ultimate daily exfoliating cleanser that buffs and polishes your skin for a radiant, healthy looking glow.

Herbivore Botanicals Pink Cloud Rosewater Moisture Crème (£37.44): The smell of this crème is amazing, and not only that; it hydrates, plumps and smooths the skin leaving it with a glowing and slightly dewy finish.

RMS Beauty Buriti Bronzer (£26): If you are after a healthy, natural-looking glow, then this is the perfect bronzer for you. Made with buriti oil and packed full of Vitamin A, this bronzer will leave you with the softest skin and as though you have had a day in the sun.

Davines DEDE Shampoo and Conditioner (£16.10 - £20.20): Ideal for all hair types, DEDE is perfect for gently cleansing the hair, making it soft, light and shiny – plus the sweet citrus tones smell amazing!

So Eco Brush Kits: 100% ethically sourced, So Eco has some gorgeous gift packs available to buy this Christmas – perfect for kicking off 2019 in ‘clean’ style.

  • So Eco Face Brush Kit (£20) - Each Face Brush kit contains an Angled Contour Brush, Tapered Blending Brush, Round Foundation Brush, Lip Brush and a dual-purpose cotton case stand. Designed to help you achieve a flawless make-up base, this four-piece collection of planet-friendly make-up brushes has everything you need to create your desired look.
  • So Eco Duel Eye Shadow Brush Set (£7.50) - The Duel Eye Shadow Brush Set is the perfect sustainable Secret Santa, containing two duel-ended brushes with metallic rose gold plating and quality bamboo handles. Crafted with sustainable and recyclable materials, the brushes have been hand cut and trimmed, printed using vegetable inks and held together with water-based adhesives.

To go clean with your beauty doesn’t mean you have to throw away all your current products at once and spend a fortune on new brands. It’s about buying things slowly – and only when you need them – and starting one product at a time. By each of us being a little more aware of our environmental footprint and choosing wisely the brands we buy, we can start to make a big difference to our beautiful planet.

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