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L’Oréal Professionnel Launch Pro Collectives

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L’Oréal Professionnel launched their first community of socially savvy pro’s, L’Oréal Pro Collectives. 

A model on stage at L'Oreal Professionnel's PRO Collectives

Socially savvy pros were welcomed into the L’Oréal Academy on Sunday 9th February for an exclusive afternoon with L’Oréal Professionnel UKI Editorial Colour Ambassador, Zoe Irwin and colour specialist James Lear, exploring 2025 hair colour and social trends. The event also featured latest trends and top tips and tricks from leading platform TikTok with Brand Partnership Lead Shaun Murphy and social hair pro, Chloe Swift.

What is #LOREALPRO_COLLECTIVE? An opportunity for socially savvy pros to become part of a supportive pro community. L’Oréal Pro Collective will receive updates on the latest trends and techniques, as well as exclusive access and invites to L’Oréal Professionnel products and industry events.

Starting the year off strong, see below for some of the biggest colour trend predictions shared by UKI Editorial Colour Ambassador Zoe Irwin and colour specialist James Lear.
 

Mocha Mousse

  • Predicted and created by James Lear using DIA Color 6.8, 5.8, 5, 5.18, 9.82 
A woman with long wavy brunette hair


Caramel Highlights

  • Predicted and created by James Lear using DIA Color 5.71, 3, 8.34, Clear
  • Blond Studio: Purple Lightening Balm and 20vol Nutri Developer 
A woman with long wavy carmel highlighted hair


Peekaboo Balayage

  • Predicted and created by Zoe Irwin using DIA Light 9.21, Clear, 4
  • Blond Studio: Blond Studio 9 Level - Bonder Inside and 30vol Blond Studio Oil Developer
A woman with shoulder length balayage coloured hair


Alluring Auburn

  • Predicted and created by Zoe Irwin using INOA 5.35, 6.35, 6.45, 7.35
A woman with auburn coloured natural textured hair