Lead stylist, Eugene Souleiman was backstage at Stella McCartney’s Paris Fashion Week Spring/Summer 2023 show to style up a storm using Moroccanoil.
See how to get the looks below…
This season is all about empowering women by enhancing their natural beauty and giving them confidence by emphasizing their personality and unique hair texture. We created effortless, healthy-looking hairstyles by customizing Moroccanoil hair products, allowing hair to look its best. These products allow you to be creative and playful without leaving any residue or build-up, enhancing the natural patterns of the hair to make it look and feel luxurious. Fearless hair makes you feel that you can conquer the world.
We know the importance of empowering the younger generation, so we chose to show a diversity of models, hair lengths, and textures, so that everyone can relate and identify themselves with what they see on the runway. - Eugene Souleiman, lead stylist for Moroccanoil
Get the look for curly hair
- Apply a dime-size amount of Moroccanoil Treatment from mid-lengths to ends to provide the perfect foundation for styling. For short hair, apply globally.
- Apply 1–2 pumps of Moroccanoil Curl Control Mousse in the palm of your hands, emulsify, and apply from roots to ends. This will create defined and well-hydrated coils.
- Let the hair dry naturally or diffuse with the Moroccanoil Power Performance Ionic Hair Dryer.
- Finish the look by applying Moroccanoil Glimmer Shine for a glossy, luminous effect.
Products used:
- Moroccanoil Treatment
- Moroccanoil Curl Control Mousse
- Moroccanoil Power Performance Ionic Hair Dryer
- Moroccanoil Glimmer Shine
Get the look for natural wavy hair
- Apply a dime-size amount of Moroccanoil Treatment - or Moroccanoil Treatment Light for fine or light-coloured hair - from mid-lengths to ends to provide the perfect foundation for styling.
- Apply 1–2 pumps of Moroccanoil Curl Defining Cream from mid-lengths to ends. This product will activate and enhance the natural wave pattern of the hair, making it feel airy and full of movement.
- Diffuse hair with the Moroccanoil Power Performance Ionic Hair Dryer. Avoid touching the hair while you are diffusing until it is dry, to prevent any frizz.
- Once hair is dry, apply 1 pump of Moroccanoil Mending Infusion to seal the ends and create separation of the hair strands.
Products used:
- Moroccanoil Treatment (Original and Light)
- Moroccanoil Curl Defining Cream
- Moroccanoil Power Performance Ionic Hair Dryer
- Moroccanoil Mending Infusion
Get the look for straight hair
- Apply a dime-size amount of Moroccanoil Treatment - or Moroccanoil Treatment Light for fine or light-coloured hair - from mid-lengths to ends to provide the perfect foundation for styling.
- Apply 1 pump of Moroccanoil Hydrating Styling Cream from mid-lengths to ends.
- Blow-dry with the Moroccanoil Power Performance Ionic Hair Dryer and a Moroccanoil Ceramic 45 mm Round Brush, keeping the natural look and volume of the hair.
- Part hair in the middle and pull both sides behind the ears, to maintain an effortless look. Apply Moroccanoil Luminous Hairspray Strong to secure both front sections behind the ears and provide long-lasting hold.
- Spray a hint of Moroccanoil Dry Texture Spray to create texture and an effortless vibe.
Products used:
- Moroccanoil Treatment (Original and Light)
- Moroccanoil Hydrating Styling Cream
- Moroccanoil Power Performance Ionic Hair Dryer
- Moroccanoil Ceramic 45 mm Round Brush
- Moroccanoil Luminous Hairspray Strong
www.moroccanoil.com
Photography by Mohamed Khalil
