New Raw

For Each X Other’s AW18 show, Eugene Souleiman worked with natural textures to create a typically androgynous look for the always edgy Parisian fashion house where art meets fashion.

The clothes are very edgy and tough, there’s a strong attitude reflective of life today. It’s current and contemporary and the hair look reflects that. This look isn’t about styling in the traditional sense of the word, it’s about using product and tools to add texture. It’s wet 'just out of the shower' hair. It’s raw, sensual, tough and youthful. - Eugene Souleiman

Get the look:

1. Use Wella Professionals Elements Leave in Conditioner to detangle the hair and prep it.
2. Use EIMI Extra Volume Mousse in abundance with handfuls repeatedly patted into the hair, then lightly scrunched to create natural movement.
3. Lightly dry the hair with the ghd Air Hairdryer (£99).
4. Add final movement and texture using ghd Curve classic curl tong (£120).