OSMAN X Authentic Beauty Concept

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Authentic Beauty Concept made its London Fashion Week debut this month thanks to Adam Garland, who was the lead stylist backstage at the OSMAN Spring Summer 2020 catwalk show.

Held at Carlton House in London, Osman’s Spring/Summer 2020 collection was bold and romantic. With ruffle tiers and sleek lines, the collection showcased Osman’s ‘women of the world come together, their many faces, mothers and daughters, stronger and stronger, in an act of sisterhood, alliance, allegiance, devotion and power, the full feminine beauty in its perfect balance, enigmatic and triumphant, they are here to overcome, they are here to stay.’

The hair brief given to Adam was to take each girl as they came. Not to over work or complicate the hair. Adam said;

We wanted each girl to look like she always has the hair we created - undone, minimal product, but still an element of strength and cool. It’s the girl who always gets stopped and asked what she does with her hair and the answer is always, nothing.

Get the look by Adam Garland:
  1. Work with the hair’s natural texture.
  2. Prep the hair with Authentic Beauty Concept Flawless Primer and use your fingers to work in and create texture. Flawless Primer is a prep mist with subtle control that’s combined with light conditioning and blow-dry protection for surface smoothness.
  3. Depending on their natural hair type, either stretch the curls and waves out to make more subtle texture throughout, or wave the hair by twisting around the fingers for a really natural wave, using heat to set.
  4. Use Adam’s hero product, Authentic Beauty Concept Glow Touch. “This product allows me to build up separation and detail unlike any serum or oils out there. Glow touch can be layered again and again, and the result only gets better - subtle separation, a hint of condition and shine where necessary.” Authentic Beauty Concept Glow Touch is a spray mist with a natural glowing finish to invigorate dull and matte hair.

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