‘Own the day’ Bridal Collection by Great Lengths

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Weddings are finally back on the agenda, with brides-to-be and bridal hair and beauty teams alike finally picking up their plans and preparing for a blockbuster season of rearranged events. The second half of 2021 and beyond into 2022 looks set to be a busy time for weddings for patient couples, ready to get their big days back on track.

Everyone knows that weddings are big business for salons, and with more diversity in ceremonies and services than ever, there has never been a better time to fine-tune your offering or start introducing occasion hairstyling if you have not already. There is no such thing as wedding season these days – events take place year-round, particularly post-lockdown when eager couples are jumping at the chance to host their nuptials whenever it’s safe to do so. From small civil ceremonies to bumper multi-day occasions and from low maintenance looks to all-out glam for the whole family, a great wedding stylist can enjoy a packed schedule of diverse, exciting work, year-round.

No matter what the wedding looks like, Great Lengths hair extensions provide a perfect solution for those looking to enhance their natural look. Whether clients are long-time wearers of GL Tapes or Bonds and could not imagine an occasion without them, or they are new to the idea of extensions but want something special for their long-awaited big day, Great Lengths has a solution for everyone – from subtle to all-out extravagance, as well as colour changes and enhanced length and volume to give updos the wow factor.

Bringing to life this versatility is the latest bridal collection from Great Lengths, Own The Day. The stunning shoot showcases the full potential of hair extensions – and the transformative effect they can have on every type of hair. From a full head of bonds to add length and texture to a few strategically-placed GL Tapes to add volume and lift, the collection is full of inspiration – and the perfect conversation starter for a consultation.

The looks were created by a team of Great Lengths creative bridal specialists, with bespoke dresses created for the collection by Joanna Leigh Couture. The collection serves to deliver aspirational but achievable looks, focussing on enhancing natural texture with an on-trend update.

The hair in this collection is inspired by natural texture. We really wanted to showcase how Great Lengths extensions can enhance natural hair while still looking completely seamless and effortless. Bridal hair for 2021 will see hair looking beautiful but undone, and that is exactly what we wanted to create with our collection. - Louise Jenkins, Education & Creative Manager for Great Lengths UK and Ireland

Lustrous and defined curls

A classic afro texture enhanced using Great Lengths pre-permed GL Tapes to add more volume, a little length, and create a natural yet defined look which is perfectly colour matched. This look is big and bouncy and perfectly complements the style of dress, with low cut arms the hair remains centre stage.

Undone textured braid

A natural and undone loose braid. Created using a mix of GL Tapes and the new GL Tapes Minis. Dimension has been added by using multiple shades and the sides have been given extra thickness and texture to complete the look. The beautifully long undone braid is the perfect look to pair with a low-back dress. 

Natural loose waves

Loose waves create a bold and beautiful statement that works well with open shoulder dresses. Created using Great Lengths bonds, the vast colours available enabled a perfect colour match to enhance the natural look adding dimension, length, and volume.

Textured ponytail 

Created using GL Tapes, this beautiful blonde style loose ponytail style is perfect for brides who prefer an up-do. Textured with a loose wave, the ponytail encapsulates volume and body and looks great with a low back dress, plus no signs of the discreet GL Tapes to be seen.

Halo braided up-do

Perfect for brides who want lots of detail. This look created using Great Lengths bonds has been perfectly styled to ensure no bonds are visible. The loose and undone halo braid adds lots of detailed texture to the look and the loose waves shape the face perfectly.

Hair: Louise Jenkins, Kirby Blythe, Maria Vaughan
Make-Up: Sally Rowe
Dresses: Joanna Leigh Couture
Photography: Joseph Scanlon

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