PLAC: Autumn/Winter 15 New York Fashion Week

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Jewan Park captures the spirit of simple yet innovative casual wear in his Autumn/Winter 2015 collection for the Korean-based brand, PLAC. Having launched in 2009, PLAC originally began as a denim line focused on high quality fabrics and techniques, but has since expanded into coats, sweaters, and various other lifestyle wear.

Session Stylist: Matthew Curtis

Collection Inspiration: Sporty, edgy and modern

Hair Inspiration: Boyish mod hair with lots of texture. It’s a worn out look, as if the hair had been groomed a couple of hours earlier - a classic undone and cool look.

Kit Bag Essential: Sea salt spray, volumising mousse, firm hold hairspray and Hot Tools IONIC Salon Dryer.

Step-by-step:

1. Wet hair down and apply sea salt spray with fingertips to create texture and movement. If hair is thick, apply volumising mousse instead to give greater lift.

2. Blow-dry hair with Hot Tools IONIC Salon Dryer in different directions using a nozzle and a small round brush.

3. Finish with a firm-hold hairspray to define and hold the style.

Tip: Blast cold hair through for a looser look

Photography: Ben Gabbe

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