The collection’s theme, Another Day in Paradise, ties in with the inspiration behind R+Co BLEU: dreaming of escaping to a wonderful vacation. - Garren.
The looks also reflect the youthful Gen Z generation, but with a more polished finish. R+Co BLEU products were used to create a variety of styles for the show.
Get the look…
R+Co BLEU is one of the first brands to feature 100% recyclable packaging. Bottles and jars are made of 100% post-consumer recycled material, which use 88% less energy to produce, further lowering the carbon footprint. Tubes are constructed from bio-resin sugarcane plastic, which has been shown to biodegrade in 180 days in soil and 60 days in compost. Canisters are crafted from 100% aluminium. Cartons and secondary packaging are developed from 100% post-consumer recycled paper sourced from Forest Stewardship Council (FSC)-certified farms and feature soy-based inks. A beautiful sheet of seed-embedded paper is included with each product which, when planted, grows wildflowers. R+Co BLEU partnered with One Tree Planted, so with every BLEU purchase, a donation is made to promote reforestation efforts around the world.
Photography: Heath Grout for R+Co
For more information on BLEU or to carry the line in your salon visit www.rebelbeautybrands.com