Richard James London Collections:MEN SS16

The overall look of the S/S16 Richard James show is based on the adventures of English poet and surrealist, Edward James - a quintessential gentleman who escaped the strictures of straight laced 1940s England for the Central American jungle.

The hair look – The Raffish Rebel - compliments the vibrant, colour drenched collection, and represents our English gentleman fresh from the jungle, full of undone exuberance and dishevelled charm.

Get the look:

1. Apply a 2 x pound coin size amount of GO24•7 Hair Gel liberally to damp hair, combing through with the fingers to create natural texture.

2. Blow-dry roughly creating volume at the crown by pulling hair away from the scalp and applying heat directly at the roots. Scrunch hair for added undone raffish charm.

3. Finally apply GO24•7 Texture Paste throughout the lengths of the hair to create added definition, and blast dry with a cold dryer to set the look.

The hair look was intentionally undone, as though our English gentleman began groomed but emerges onto the catwalk straight from the jungle, just a little dishevelled. The key was in achieving volume and texture at the prep stage. Antony Rawlings for GO24•7

Hair styled by Antony Rawlings and the GO24•7 Styling Team