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Schwarzkopf Professional's 1:2023 Trends Are Here

Virtual Eden, Selfhood and The Misfits. Crafted by the Essential Looks Team to Evolve and Progress Hairdressers and their Business' into the New Season…

Schwarzkopf Professional presents their Essential Looks 1:2023 Collection; a curated assortment of all the trends and innovations for Spring/Summer 2023. It's ready and waiting for every hairdresser – every partner in craft – to absorb, learn and feel motivated by.

As #partnersincraft, Schwarzkopf Professional are committed to bringing hairdressers worldwide the tools and business skills they need to make their salon a success. From the first spark of inspiration to catwalk applause, Schwarzkopf Professional's bi-annual Essential Looks collections offer an opportunity to discover new techniques and services to keep every salon at the top of its game… After all, every client is an opportunity for a hairdresser to showcase their craft.

The world of lifestyle and fashion trends never stands still; it’s constantly changing. Schwarzkopf Professional keeps their partner, the hairdresser – and in turn their clients – up to date with the very latest industry news, techniques, and trend interpretations to keep salon business' moving forward into the new season.

“In these times of flux, Schwarzkopf Professional remains consistent and steadfast in our support of you: our partners in craft. We cannot know what the future holds, but we can embrace it together. We place the hairdresser at the centre of everything we do... It’s embedded in our DNA. Essential Looks is an important part of how we bring that support to life – delivering the tools you need today to become the hairdresser you want to be tomorrow. The ability to evolve and progress as an individual and a business, both creatively and commercially, has never been more critical. Step inside the world of Essential Looks 1:2023....” - International Creative Director for Schwarzkopf Professional, Simon Ellis

Essential Looks Creative Team

Essential Looks is one of the most important tools Schwarzkopf Professional can put in the hands of a hairdresser to help them grow! Expect the unexpected from the Essential Looks Creative Team:

  • Schwarzkopf Professional Global Ambassadors Tyler Johnston and Lesley Jennison.
  • Schwarzkopf Professional Styling Ambassador Nick Irwin.
  • IGORA ROYAL COOLS Guest Artist Grace Dalgleish, as well as AUTHORITY IN BLONDE Artists Emre Ayaksiz and Josie Vilay.

This team of creatives have worked together to craft compelling Essential Looks trend worlds, each of which relates to key lifestyle trends – every trend features one ‘Stop and Stare’ Catwalk Look and one ‘Want to Wear’ Salon Look.

TREND 2 – Selfhood, inspiration:

Selfhood is a snapshot of now, of youth culture at this moment in our time. Life is for living and constantly documenting. The way you look, the clothes you wear and the hair you have offer another medium to tell your story. The trend is dominated by a carefree, can-do positivity. This creates the freedom to not only embrace, but celebrate, your uniqueness. Selfhood originates from a diverse range of genres and styles to curate something which feels fresh and distinctive.

TREND 2 – Selfhood Catwalk Look, Nathaly

The Selfhood Catwalk Look showcases hair that's sculpted and finessed freehand, to create the perfect silhouette.

Colour by Lesley Jennison, where “the natural base is embraced and enhanced rather than overruled.” With styling by Nick Irwin, who adds that “in Selfhood there's something unforced, effortless about the hair – and that's what makes it cool.”

Key Products:

  • FIBRE CLINIX Tribond Shampoo & Treatment + Hydrate & Tame Boosters
Trend 2 – Selfhood Salon Look, Lorena

The Selfhood Salon Look brings the #PlatinumPurity Salon Service into focus where a Dark-to-Light Technique showcases a clean blonde hair transformation.

Colour by Emre Ayaksiz, who states that “a beautiful, perfect lift shows the transformative powers of hair colour.” With cut and styling by Nick Irwin who adds that “this colour really captures the spirit of the trend, it creates attitude.”

Trend 2 – Salon Service, #PlatinumPurity

#PlatinumPurity involves using a series of finely sliced sections heavily saturated in product and insulated in foil to ensure maximum lift. For hairdressers, this technique takes the stress out of transforming a client’s look from extremely dark to platinum, by combining technical know-how with unbeatable lift from BLONDME Premium Lightener 9+, Schwarzkopf Professional's revamped lightener – which also guarantees minimum hair breakage.

Key Products:

  • FIBRE CLINIX Tribond Shampoo & Treatment + Vibrancy & Volumize Boosters
  • BLONDME Premium Lightener 9+, BLONDME Bleach & Tone, BLONDME Pastel Toning
Essential Looks eMagazine

Schwarzkopf Professional’s Essential Looks Collection is presented via – the online platform to discover everything about the newest trends of the season. Expect an immersive and unique experience at your fingertips with exclusive content such as tips & tricks videos, trend information and a new look book feature for quick and easy consultations! 

Hairdressers can find their access code in the printed Essential Looks magazine, A2Z booklet and printed ticket; or alternatively contact their sales representative for more information. Remember to follow @SchwarzkopfProUK on social media and keep up with Essential Looks via the #schwarzkopfpro and #essentiallooks hashtags.