Schwarzkopf partners with hair lead, Anthony Turner for Ann Demeulemeester AW26 in Paris, creating dishevelled texture and celebrating individuality.
For Ann Demeulemeester AW26 at Paris Fashion Week, internationally acclaimed session stylist Anthony Turner partnered with globally renowned colour, care and styling brand Schwarzkopf Professional to bring the designer’s vision of the “class of 2026” to life.
Inspired by a university classroom filled with electric, alternative characters - a natural extension of the Ann Demeulemeester aesthetic, the hair celebrated individuality and self-expression. Each model embodied a distinct persona, from rockers and goths to southern goths and preppy archetypes, creating a cast of characters that felt authentic, raw and expressive.
Hair reflected this diversity, with looks tailored to each model’s natural texture and personality. While every finish was unique, a common thread ran through the collection: a subtly dishevelled texture that felt lived-in, effortless and characterful.
Anthony Turner explains: “Each look is very unique to the models and their character for the show. We’re really celebrating individuality, so we used a wide range of Schwarzkopf products to respond to different hair types and personalities. The thread running through the show is this slightly dishevelled, lived-in texture.”
On the hero products used backstage, Turner adds: “Schwarzkopf Session Label The Salt was really the hero product for this look - it gives the hair that slightly gritty, undone texture that feels authentic rather than overly styled. We layered it with Schwarzkopf Session Label The Thickener for body and finished with Schwarzkopf Session Label The Strong Hairspray so the hair keeps its shape but still moves.”
Get the look!
- Prep: Work Schwarzkopf Professional Session Label The Salt through damp hair to create natural movement and a slightly gritty texture. Rough dry to encourage the hair’s natural character and direction.
- Style: Apply Schwarzkopf Professional Session Label The Thickener through the mid-lengths and ends to build body and density while maintaining a soft, natural feel. Shape the hair loosely using fingers or a diffuser to enhance texture and individuality.
- Finish: Mist Schwarzkopf Professional Session Label The Strong Hairspray throughout the hair to lock in the look while maintaining movement. The result should feel slightly undone, effortless and full of personality.