Take Care of your Blonde Hair with Bumble and Bumble

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With the launch of Bb.Illuminated Blonde, we caught up with Bumble and bumble lead stylist Collette McGee on how to care for your blonde hair.

Blonde remains the most requested colour in salons, but it does need regular care and maintenance as it can easily turn dry, brassy, dull or gain unwanted tones.


From platinum to honey, the key to caring for blonde hair is choosing the right haircare regime that is specifically designed for maintaining and protecting your colour. Illuminated Blonde is gentle enough to use daily and has a sulphate cleanser-free formula that is colour safe for all blonde tones, and formulated for all hair types, curl patterns and textures.


If hair feels overly damaged or dehydrated look to rotational therapy; so, switch in a repairing routine like Bumble and bumble Bond-Building collection (Shampoo, Conditioner, Treatment, Styling Cream), rotating the Illuminated Blonde haircare regimen with the Bond-Building regimen to both treat and tone.


If you live in an area with harsh, hard water you may find blonde fades quickly – my advice to clients is to invest in a new shower head to soften and purify the water. This, in combination with the Illuminated Blonde range, will help keep blonde vibrant longer and keep tones true.


If hair isn’t naturally blonde it can be more prone to breakage. Brush your hair before washing (especially curly types) to create less friction, knots, and breakage. You can then supplement with a lightweight hydrating detangler afterward like Illuminated Blonde Tone Enhancing Leave In. Remember squeeze dry, don’t rub, and give blonde a heat holiday by choosing to air dry every other wash!

Bb.Illuminated Blonde

Set the tone with Bumble and bumble’s brand-new collection, Bb.Illuminated Blonde, featuring a Shampoo, Conditioner, and our very first Tone Enhancing Leave In, to illuminate blonde hues by helping to neutralise brass, enhance tone, and hydrate hair.

The formula is sulphate cleanser free and colour safe for all blonde tones and formulated for all hair types and textures.

  • Bb.Illuminated Blonde Shampoo (RRP £26.50 / €33 8.5 oz / 250ml): A gentle purple shampoo that helps illuminate blonde by neutralising brass, enhancing tone, and hydrating hair to leave it moisturised and conditioned.
  • Bb.Illuminated Blonde Conditioner (RRP £28.50 / € 36 6.7 oz / 200ml): A gentle purple conditioner that helps illuminate blonde by neutralising brass and enhancing tone — all while amping up moisture, leaving hair feeling soft and detangled.
  • Bb.Illuminated Blonde Tone Enhancing Leave In (£25 / €31 4.2 oz/ 125ml): A beautiful violet-pigmented daily tone enhancing leave in treatment that illuminates blonde hues by neutralising brass. It helps enhance tone, while adding hydration, reducing frizz, and providing heat protection up to 232°C.
Bumble and bumble Surf Spray (RRP: 125ml £22.00 / 50ml £12.00)

The original salt-infused styling spray with light hold for matte texture, fullness, and a casual, windblown, sexy, sun-baked quality. Perfect for wavy types, landlocked surfers or for winter blues. It adds body to fine hair, is great for lift at the roots and gives a salty, sultry, beachy texture. Kelp and Seaweed extracts added for moisture and manageability.

Back in 2001, Bumble and bumble introduced the first-of-its-kind, often-imitated-but-never-replicated Surf Spray. It’s an elusive combination of sea salt, minerals, and marine extracts that replicates what every hairstylist on a beach photoshoot has known for years: that salt water (and a beachy breeze) is the secret for adding volume and that salty, sexy, sun-dried, wind – styled feel that seems such a shame to wash out.

Available from bumbleandbumble.co.uk and leading retailers and salons nationwide

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