The Bush is the Beard for Lockdown 3.0

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After the rise of the beard during lockdown in 2020, with many growing their facial hair for the first time, lockdown 3.0 sees a new trend; the bushy beard.

Popular in the 70s, the laid-back bushy beard is a classical style that can look dramatic if cared for. Already a favourite with George Clooney, Zac Efron and Michael Sheen, the bushy beard is easy to grow and covers a multitude of sins. However, they need to be looked after and trimmed so they do not get totally out of control.

Session stylist and owner of Joe and Co, London, Joe Mills, says the bushy beard is the perfect anecdote to lockdown 3.0:

During the first lockdown, many men grew a beard for the first time, investing in beard trimmers and oils. I think this reflected how we all behaved – we embraced new skills, new fashions, and new ways of working. People were enjoying embracing their natural texture, growing out their hair lengths or trying to cut their own fringes. However, for this lockdown, the feeling is more of frustration, boredom or being unfocused, and so the bushy beard sums up their feelings.

George Clooney, Hugh Jackman and Michael Sheen have all stepped out with bushy beards lately. The thicker the beard, the bigger it looks. This time round, rather than trimmed to round the face, it is trimmed to make sure it does not get out of control. And beard oils and serums ensure it doesn’t dry out or become too frizzy.

Joe Mills top tips for lockdown 3.0 beards:
  1. Growing a big beard takes time – so you need to be patient.
  2. Have a beard oil on hand – it can prevent breakage, and makes it look and feel healthier.
  3. Daily grooming is essential so invest in a quality beard comb or beard brush. You also need to look at cleansing as well. Invest in a decent beard wash and conditioner as it will make all the difference.
  4. Keep the moustache trimmed and shaped, big, and bushy - think Magnum PI, or short and neat AKA Freddie Mercury.
  5. Trim it regularly with hair scissors to prevent it getting out of control and invest in a trimmer and take your time when trimming.

Find out more about Joe Mills:

www.joemills.net / www.theloungesoho.co.uk / www.joeandco.net

Instagram: @joemillshair / @joeandcosoho / @theloungesohohair

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