You may have seen the recent TikTok trend around ‘Brow Blindness’ but have you heard of ‘Eyelash Blindness’?
On TikTok, many Gen Z users are reflecting on their past choices with dramatic eyelash extensions, describing it as 'eyelash blindness' as they realise the excessively long lashes were a bit too much. This trend represents a moment of clarity about their beauty preferences.
As consumers shift from bold, dramatic lashes to more natural and refined styles, Bonded offers a selection of high-quality lashes to match these evolving tastes. Elizabeth Chandler, the founder and owner of Bonded, also provides expert commentary with her thoughts on the trend.
The Shift from Dramatic to Natural Lashes
The Natural Lash (RRP £25)
Reflecting the shift towards natural beauty solutions, the Natural Lash offers a soft, wispy enhancement that complements the current trend of embracing one's natural features. This subtle enhancement explains why many are experiencing 'eyelash blindness' as they move away from more dramatic, over-the-top styles.
Elizabeth Chandler, founder and owner of Bonded, notes, “Natural beauty is more celebrated than ever, with a focus on individuality and authenticity. Gen Z, equipped with self-care tips and effective products, has developed sophisticated tastes and adaptability. Influential makeup artists are now spotlighting natural, light lashes over the heavy styles of 2015-2019. Bonded lashes, crafted with high-quality fibres and a seamless bond, mimic natural lashes and offer a comfortable fit. Each style is designed with wispiness to match natural variations and provides mood-specific flexibility in one box. Gen Z, skilled in at-home application from numerous tutorials, appreciates these easy-to-apply, natural-looking lashes.” Elizabeth adds, “The appreciation for enhancing our own natural style rather than following fleeting trends has grown. Those bold lashes had their moment, helping us now value the more understated, refined look we see today.”
The Soft Volume Lash (RRP £25)
The Natural Lash and Soft-Volume Lash are popular choices at Bonded. The Soft-Volume Lash adds just the right amount of volume for those seeking a more polished yet understated appearance. Both styles cater to the growing preference for subtlety over drama, helping to explain why these options are resonating with consumers who are moving away from the more exaggerated eyelash trends of the past.
Elizabeth Chandler also emphasises the importance of personal choice and lash health. “Lashes are fun! If you love bold, dramatic looks, go for it,” she says. “However, lash health is crucial. Overly heavy lashes can weaken follicles over time. I always advise my clients to embrace their natural beauty both with and without lashes, as it’s their unique charm that truly shines through.”
The Natural Lash and The Soft Volume Lash are available at Bonded-products.com.