With autumn and winter comes darker days and muted light – and duller-looking hair colour.
According to L’Oreal Professionnel Global Ambassador Jack Howard, “The cooler, softer winter light tends to slightly mute hair colours, making it appear less vibrant compared to how they look in the brighter, more direct light of summer,” he explains. “So this means that blondes look duller, reds are less vibrant, and brunettes more muted. Warm hair colours look flatter, and blondes are not as bright.
“On top of this we tend to spend more time indoors, and indoor lighting, as every hairdresser knows, is problematic, as clients don't actually get to see their colour in a more genuine light,” he adds.
In the summer we tend to feel brighter and hair colour looks richer, and in the wintertime it’s slightly cooler and flatter, so it’s important to change up the colours every season. “During the consultation, have a conversation about seasonal changes, the importance of adding depth and the impact the daylight has on the hair colour.
Jack’s top tips for working with blondes this season…
- Add contrast and depth to blonde hair to keep it looking bright and impactful.
- When glazing, add a little bit of warmth can add a real sheer shimmer to the hair and it doesn’t have to be over-the-top-warmth either.
- On my blondes I usually use L’Oreal Professionnel Dia Light clear and a little bit of Dia Light 8.34 for that golden copper shimmer.
- The more warmth you’re adding, the brighter it will feel.
- If you’re feeling the colour is less vibrant in the winter, add L’Oreal Professionnel Dia Light Boosters for a little bit of ‘pop’ to the colour.
- Hair has to be in good condition, a product such as L’Oreal Professionnel Metal Detox removes the metals and keeps colour looking brighter for longer.
- Brunettes and brondes need to have shine and depth; depth is your BFF for hair to look rich and healthy, so keep way from super-cool tones.
For more information visit www.lorealaccess.com.