British professional hairstyling tool brand, ghd has partnered with iconic British fashion designer, Victoria Beckham to create LIVED IN LUXE, the hair trend inspired by the 90s and unveiled at the Victoria Beckham AW21 digital presentation on Saturday 13th February.
The show must go on - and another season of restrictions is in no way limiting the creativity levels backstage at the Victoria Beckham AW21 digital presentation. In partnership with ghd, session stylist Anthony Turner and his team worked - masked-up - to create a 90’s inspired hair look that is sure to set your hands reaching for the new ghd heat protection styling products and hair tools.
This season is our second created in lockdown – we are good at it now! As much as the collection reflects that, there is still that sense of surprise and magic that comes with a runway show. There is a lot of very wearable pieces; denim, knitwear, slouchy tailoring, but there are unexpected elements too, a little nod to the 90s and a real sense of luxury. Now, more than ever, women are dressing for themselves, and that is something I find really inspiring and exciting. - Victoria Beckham
As seen on the Victoria Beckham catwalk, the 90’s revival is here to stay. Think blunt fringes, heavy cuts, and lived-in texture, but with the healthy, luxe feel that you expect from the Victoria Beckham girl. It is ‘hair realness’ with a slept in, individual feel.
Overall, it had to be very natural looking and healthy looking, with incredible shine. Of course, the times we are living in have changed attitudes when it comes to hair and beauty. I think we have taken the positives from that and used an element of that thinking to inform today’s hair look. It is a little more relaxed, there is a sense of ease of wearability. It is worn in but still done. We still wanted it to feel like something special, even if it is the sort of look you could achieve yourself.
Working with ghd backstage and using the heat protection styling products and the platinum+ styler allowed Anthony and his team to create the look I wanted. We celebrated individual girls and their characters, and there was no better way to do that than with Anthony Turner and ghd. - Victoria Beckham
Get the look by Anthony Turner
The inspiration behind the look is really about celebrating the girl’s individuality by looking at their hair and not really changing it too much. It is a very easy and doable look which is totally achievable at home. - Anthony Turner
I combined two new ghd heat protection styling products to protect and prep the hair and create the perfect texture; the ghd pick me up root lift spray (RRP £18.00) and the ghd bodyguard heat protect spray (RRP £18.00).
The ghd bodyguard spray gives great heat protection and ensures the hair doesn’t get damaged.
The ghd pick me up spray gives that worn in texture. Normally, you might want to use the pick me up spray to get body and volume, but what I have found is that it gives a good day after the night before look, which is a bit worn in, cooler and a bit surfer-y, and I really enjoy that. - Anthony Turner
I used the ghd helios professional hairdryer (RRP £159.00) to dry the styling products into the hair and give the hair a shiny finish overall. - Anthony Turner
I used the ghd platinum+ styler (RRP £189.00), which is such a versatile tool, to add a bend in the hair and give it a little bit of texture, yet still with a healthy shine. I did not use the styler to smooth the hair, but instead to give it a little bit of a wave and to promote natural movement. - Anthony Turner
All styling products and tools are available in the best salons, department stores and at ghdhair.com.