Watch Me As I Walk!

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This season, ‘Watch Me As I Walk’ hair was the theme for the AW18 catwalks from across the globe.

Whether it was celebrating and enhancing natural texture, adding glitter at the roots or creating sharp neon bobs, hair by ghd Fashion Week Ambassador Eugene Souleiman from New York, London, Paris and Milan was united and showcased the power of how feeling great evokes confidence and authority.

ghd AW18 Runway Report
Play It By Ear

As seen at Olivier Theyskens, Dion Lee and Ellery

At first glance, hair appears effortless and natural, but taking a closer look the placement behind the ear has been perfectly positioned. The trend reflects the everyday practicality. At a moment when fashion is more engaged with women’s real lives, tucked hair is practical but styled-up. - Eugene Souleiman

Models showed hair that had been encouraged to move when they walked down the catwalk with the help of strong partings, loose waves and a simple tuck behind the ears. Leaving a section of hair loose in front of the ear takes the tuck from functional schoolgirl to edgy tomboy.

At catwalks including Dion Lee and Ellery, hair was polished and beautiful but in a very simple way - shiny without too much volume, and cool and trendy without being impractical.

Styling tip: Using the ghd gold styler, add texture, slight bends and movement through the ends of the hair.


Bold Bobs

As seen at Jeremy Scott, Moschino and Marc Jacobs

Whether inspired by the 60s or 70s, blunt and bold bobs were celebrated across the catwalks for AW18. Sharp, defined and flattering lines were showcased allowing women to experiment with new lengths and angles. - Eugene Souleiman

Projecting elements of new pop culture and turning to space for inspiration, the variety of AW18 bobs were something to feast our eyes on. The colour spectrum reflected the gloss and vibrant hues of the various fabrics used in the Jeremy Scott collection, whereas at Moschino, bobs were bouffant, taking things extra-terrestrial for AW18. Throughout, the gloss and shine of the hair was quite literally out of this world.

Styling tip: Straighten with the ghd gold styler to make hair perfectly straight, shiny and super glossy.


Au Natural

As seen at Missoni, Preen, Olivier Theyskens and Tommy Hilfiger

Avoiding defined curls or perfectly coiffed hair, the celebration of women’s natural, raw, lived-in texture was key for the season. There was no one hair look or approach, instead the result was achieved by enhancing individuals’ imperfections. - Eugene Souleiman

Lived in looking hair was on repeat with done-but-not-done tresses dominating the catwalks throughout AW18. Contrasting to previous season’s pristine and overdone styles, natural texture was key for shows including Preen and Tommy Hilfiger. ‘Watch me as I walk’ hasty hair provided another brilliant beauty look that celebrated women’s individuality at their most comfortable and cool.

Styling tip: Prep hair using the ghd air hairdryer for the perfect base to add texture and accents of individuality.



The New Wet Look

As seen at Preen, Each x Other, Erdem and Prada

While wet look hair of old seasons was super slicked-back, this season there was a new take on this aquatic aesthetic. Whether emulating rain soaked strands or adding glitter at the root to appear as though glistening, the aquatic element added grungy, rock ’n’ roll vibes and evoked masculinity which was juxtaposed with floating feminine fabrics. - Eugene Souleiman

For Each x Other AW18, hair was gently swept across the face and looked wind-blown for a messier finish. Texture and body was added at the roots and ‘just-out-of-the-water’ separation was created in the ends. An imperfect side-parting and flyaway wisps over the forehead and in front of the ears finished off the look.

At Preen, the look created by Eugene was inspired by sea anemones, with girls looking as though they were in the water. Hair was slightly wind-blown and not newly washed, with a sweaty texture added using the ghd gold styler to create a nonchalant and unkempt finish. Glitter was dusted along the roots and forehead as the finishing touch, to create the illusion of glistening in the sea.

Styling tip: Add movement to the hair using the ghd gold styler, alternating the direction of each section of hair.


Backstage hair heroes

AW18 has proven to be a tale of two trends: one focused on pared-back minimalism, embracing models’ unique texture with small intricacies; and the other a playground of creativity, colour and texture, all of which were achieved by two hero ghd tools.

ghd Air Hairdryer (RRP £99 ⁄ €129)

Developed in conjunction with professional styling experts, ghd air is designed to help unlock the secret to a gorgeous salon blow-dry. Featuring a powerful professional motor and advanced ionic technology, it delivers exceptionally fast drying and styling while helping to reduce frizz, leaving hair soft and silky.

ghd Gold Styler (RRP £139 ⁄ €169)

Featuring advanced dual-zone technology for a premium performance; ghd gold has two heat sensors, one across each plate, to control the optimum styling temperature of 185c constantly and evenly from root to tip. The ghd gold styler also features an improved sleek design and round barrel, delivering versatile, snag-free styling quickly and easily.

The ghd gold styler is ergonomic, fits into your hand beautifully and has a nice width for straightening all lengths of hair, whether you have a fringe, bob length or even longer. - Eugene Souleiman

ghd is available in the finest salons, department stores and

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