Planning to Reopen
We think it is worth you start to think about when the salon will reopen now, as we will probably get very little notice from the government that it will happen (possibly ‘you can open tomorrow’, otherwise if we were told ‘you can open a week Tuesday’ people would start to drift back).
We know that there will be a pent-up demand for hair services, including quite a few colour corrections no doubt, so make sure you're well equipped to get back down to business as soon as possible.
Things to start thinking about:
- Make sure you have all your PPE equipment well stocked and your staff are equipped and ready for opening. If you need any extra PPE, we have plenty in stock that you can buy here.
- Even though you are not open, do not stop marketing! Clients are thinking of their next salon visit, so make sure they think of you. Perhaps you could split the clients up and ask the team to call them to see if they need any home hair care tips or suggestions, as well as reassurance that you will be opening as soon as possible.
- Can you contact any urgent/favourite clients out of hours to get them booked in the first day? Social media can be great for this. Start taking pre-bookings now that will be confirmed by SMS/Messenger as soon as an open date is announced. This means you do not rush back to an empty salon.
- Just as with your staff, your clients are going to need a bit of training, too. You should draw out a clear communications plan for each client after they book an appointment – ensuring that your processes and safeguarding measures are explained clearly to them when they book. That is also a good chance for you to confirm with the client that they are not showing any symptoms of coronavirus, and to remind them that if they do produce any symptoms you will need to cancel their appointment and they should stay at home.
- Be aware of scalp tests/strand tests. Depending on how long it is until you can see the client again, you may need to think about holding a ‘testing’ day as soon as allowed to do so.
- Take the money! Are you aware of all the government grants and support on offer? If there is something that will help, make sure you are taking advantage of it.
- Make sure you know how to contact all your staff and that everyone is ‘good to go’. Have you got a staff WhatsApp group? If not, they are a great way to stay in touch.
- The best will in the world will be quickly dampened if your staff are not trained on how the new safety precautions in-salon will work. Host a session with your team to go over all of the new cleaning and social distancing measures, as well as training on how to communicate with clients about the changes. Keep up to date with the latest government advice and share this with your staff.
- Cleanliness will remain key once you reopen so make sure you have a decent stock of cleaning products and an agreed, enhanced cleaning rota. Keeping your salon clean, sanitised, and disinfected is one of the most vital things you can do to help stop the virus being spread.
- Do you have enough stock for a busy few days/weeks before deliveries?
- Do you need to turn heating/hot water back on?
- Towels? Where are they? Are they all clean?
- You may want to consider paying staff weekly to start with, as this will help both yours and their cashflow.
- Maintain social distancing wherever possible and have clear social distancing measures in place. Increase the space between your chairs, or if they are permanent fixtures then look at how many you will need to leave empty and how this will impact your salon schedule. Also implement rules around them coming to their appointment alone – unless an individual does need supervision or help.
- As a salon owner you have a duty of care to your staff and clients, but you also have a duty of care to yourself. Things may become hectic for a while, but you should focus on that as a positive.