Sustainable Gifting for your Clients
Our ECO Salon Ambassador, Karine Jackson has been championing her mission to go single use plastic-free and helping to fly the flag for all things ethical in salons - covering what’s good for the environment (and your profits).
In this latest article, Karine offers some advice on sustainable gifting for your clients, whether that’s birthday’s, Christmas, or just a special occasion…
I desperately want to make sustainability accessible for everyone – I know from experience that the whole thing looks so daunting; it’s easy to become overwhelmed and just think nothing you do can make a difference in the grand scheme of things. Please believe me when I say this isn’t true! Every little change you make adds up to a better future for our planet. The book Atomic Habits by James Clear carries the tagline: Tiny Changes, Remarkable Results, and it’s an inspirational read that demonstrates a whole host of examples where just one tiny action builds up over time to effect huge change. Maybe you could ride your bike in one day a week instead of driving? I started riding a bike when I was President of the Fellowship so that I could do a charity bike ride (for which I was not a little bit prepared!) I went from NEVER riding a bike EVER to now hardly ever driving my car unless I really need it - I cycle to work and back most days. I wouldn’t have dreamed that I was somebody who could do that!
Sustainable Gift Ideas
I’m now looking at how I can make gifting (especially Christmas time) more sustainable in (and out!) of the salon. Christmas is our busiest time of year, but how can we maximise our profits and celebrate the occasion without the habitual pointless waste that the season now seems to bring?
I was cheered to read that M&S have banned glitter from their cards and wrapping paper, so the message is definitely going mainstream. The big boys wouldn’t be doing it if it wasn’t good for business! We have an added ethical ace up our sleeves because our core business is experiential – the gift of a haircut, colour, massage or facial isn’t going to end up floating in the sea! At home, my housemate and I have been looking at clever ideas to be ethical, so we’re using the tissue paper that comes back with our dry cleaning to wrap our presents. We’re encouraging clients to think about their purchase power when it comes to gifting - themed around the reduce, reuse, recycle principle, including:
- The gift that keeps on giving - buy a haircare product from us and let your recipient know that they can bring it back to be refilled.
- Mulled wine refills – at Christmas we encourage clients to drop in with their reusable cups for a little mulled wine on our annual local Christmas shopping night along with offering double points on purchases.
- Gift vouchers - we offer beautiful vouchers so clients can gift something that won’t end up in landfill. For extra eco-points, offer to email it!
- Our plastic free retail shelf is packed with beautiful but USEFUL items that all make great gifts.
When you really think about it there’s almost ALWAYS a win to being eco-friendly – if you can sell more experiential services to clients who don’t want to gift another crappy novelty item then that’s money in your till and a good deed for the environment! So, own your fantastic and unique gifts, and call out the useless gifts and market your much better ones – clients will love the idea that their gift is useful and zero-waste. And keep questioning your product companies – is that gift box recyclable? Are they making good ethical decisions about what comes into your salon?
Let us know all about your ethical swaps on Instagram – tag us @karinemjackson and @goodsalonguide and we’ll be giving a shout out to you for the changes you’re making. And please do ask us questions about your plastic issues – if we don’t know the answer, then we will find someone who does!
Remember, plastic’s not fantastic!