Our line of attack is all around breaking things down. By breaking down your BIG goals into manageable, realistic and bite-size chunks, you will clearly see what needs to be achieved – and how exactly you’re going to achieve it all.
Some people make things happen. Some people watch things happen. And then there are those who wonder, ‘What the hell just happened?’ – Carroll Bryant
Fail to plan, plan to fail
Let’s talk about your plan for the new year. Then, let’s break it down.
What is your BIG goal? To grow financially? Hopefully it’s slightly more in-depth than that, but let’s say your BIG goal is to financially grow your business. These are some of the points you need to think about when beginning to break down your BIG goal:
To succeed and achieve your new goals you must break them down into bite-size chunks so that you and your team can clearly see where they will come from. It’s no good just plucking a figure out of your imagination without concrete evidence as proof: It’s a numbers game. Are you counting?
When is your company’s Annual General Meeting and review?
What’s that you say? You don’t have one? Well why not? They’re not just for the big players you know. An Annual General Meeting (AGM) – no matter the size of your business or team – screams professionalism, determination, belief in your salon and competence in your field.
Every year at B.O.B Salons, our team of eight, has an AGM that takes place at the beginning of the new year. It’s held away from the salon and takes up the whole day. Just like the large corporation ones do. And while we generate no sales or income from the day itself, it does allow us to reveal our ‘road map to success’ to all of our team so they can clearly see our vision and understand the motivations, desires, ambitions and, most importantly, the WHY behind what we are doing as a group and as individual team members.
Begin your AGM with the end in mind
We begin the day with our salon philosophy, mantra or mission statement (or whatever you may call yours). Do you have one? We really recommend you do, as it’s your blueprint behind the WHY you are doing what you do. At those times when you may suffer from uncertainty, doubt or a lack of direction, one quick glance at your mission statement will bring back the guidance and reassurance you need to carry on.
This is our salon mission statement:
At B.O.B Salons we are committed to on-going education and will have a desire and passion to learn to be the best we can. To serve our customers to be the number one salon in the area that is profitable and creates security for all employees.
We have a culture of caring, giving back and want to go above and beyond our guest’s expectations so that we stay in the heart and minds of our customers.
Passion is at the heart of everything we do and our love and enthusiasm for hairdressing is the fabric of our culture.
Your mission statement should provide the values and beliefs for your business, encompassing the WHY of what it is you are working to achieve. It should guide the actions of your business, spell out its overall goal, provide a clear path, and guide all decision-making.
Next, you want to see where you’ve come from
We then review the previous year against our targets and goals.
We can’t change the past but we can certainly learn from it. By studying the what’s, how’s and why’s of the previous year, we become more wise and nimble for the success of the new year and beyond.
Lastly, you want to show your team where you’re headed together
Then we share our goals for the New Year and how we foresee achieving these by breaking them down into bite size chunks.
For example…
You plan to increase gross sales by £61,000. Here’s a breakdown of how that may be achieved:
Can you see that when you break down a BIG goal into manageable, measureable and realistic bite-size goals for your business, you can clearly see where the money can come from and how it will be achieved? The examples we have given you are realistic numbers that can add £61,000 in gross sales. Would you like an extra £61,000 next year?
Work out your own goals and share them with your team and have your own AGM no matter how small a company you are. By thinking BIG, dreaming BIG and getting your staff involved in the process, you will see your salon grow allowing you to have the business and motivated team you deserve.
By the way, NO CHANGE = NO CHANGE
You must consistently do new things, bring in new services and products, and create new campaigns to actively achieve new growth. After all, if you are not pushing your salon’s boundaries, then who will?
For a one-to-one session with BOOST, in which we can show you how to increase your stature in the industry, gain more clients, and to take advantage of the right kind of marketing opportunities for your business, contact us today for a FREE no-obligation business and marketing audit – 01344 834 987
Happy BIZness!
Carey