A foolproof blueprint to getting more clients through the door and keeping them.
From attracting the right type of client through positioning, charging the right price, establishing relationships, selling to them in an elegant way and following-up relentlessly.
This is your strategy.
There is one more part to it, but this next idea hangs off relentless follow up, so it’s a good time to mention it.
And that is sending your client Daily Emails.
These are much maligned by people who either have no idea about them, have never tried them or who have and got it wrong. Daily emails have the dual benefit of building a relationship with your clients and making you sales.
And with a bit of practice, they are easy and fun to write.
Bear in mind Daily Emails are a tactic you can use to keep your clients in your herd, they are used in delivering your strategy, and on their own they may work really well, but you should never rely on any one tactic alone. Also use as many tactics as possible.
Saying that though, Daily Email marketing is one of the most effective and powerful ways to make money there is.
And at the time of writing this, it’s one of the most cost-effective ways of getting business. If done correctly, and the QBofE Way, this one tactic (as long as the foundations of your strategy are set in place) will make you loads of money.
So, how do we explain the facts?
Here are a few hypotheses. I don't claim they're all necessarily true, but they're reasonable and based on much of what we know to be true.
Hmmmmm.
Something to ponder. And at the moment emails are pretty much free, and don’t take much time at all. So your return on investment is astronomical.
And if you are at all skeptical right now, next time I will share some examples of the power of Daily Emails.
Stay tuned.
Warmly,
Kat
P.S. Without a job, Jaydyn has nowhere to live (accommodation is supplied by the company), he can’t get a resident permit, and has no money as the first thing the banks do when you lose your job here is freeze your accounts.
So he is pretty screwed.
The only thing the company do is buy him a one way ticket back to Australia, which is part of the ex-pat deal when you sign up.
So off to the airport he goes once more.
P.P.S. If you can’t wait for the next article and want to know more, get your FREE copy of my book Grow Your Salon FAST here.
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