The HOB Academy is situated in London's Camden Town - a melting pot of creativity, fashion and artistic expression. The canal-side academy blends a contemporary environment with first-class facilities, making it an ideal place to learn. It is easily accessible by road or from London's public transport system.

At the HOB Academy, they believe that education is the key to your personal and professional growth. Their aim is to motivate and inspire you to reach your full potential with a range of courses suited to all levels of experience and learning needs. Their team of talented award winning educators is dedicated to sharing the skills required for your success.

Courses

Classic Cutting
This course is at the core of the academy’s education programme and focuses on the fundamental classic techniques necessary for a successful career. With a true understanding of these cutting techniques your work will become more polished and the course will have a positive effect on your creative work.

Classic Cutting Delivers:

• Confidence building
• A diverse range of techniques that cover all the classic shapes
• A firm foundation in Conscious Cutting
• Finishing and refining skills

Duration - 4 days
Suitability - Newly qualified stylists or hair professionals wanting to gain a better knowledge of fundamental techniques and HOB’s Conscious Cutting philosophy

Men’s Cutting
Appeal to this growing market by strengthening your skills with a range of classic and fashion-inspired techniques that shape contemporary men’s looks.

Men’s Cutting delivers:

• Confidence building
• Techniques including scissor over-comb, clippers and razor cutting
• Conscious Cutting
• Product usage and business advice

Duration - 2 days
Suitability - Qualified stylists who want to tap into this growing market 

Salon Creative’s
This course will help you use your fundamental techniques to upgrade and strengthen your cut & colour work, packing your portfolio with a range of contemporary looks to please a diverse clientele and inspire your creative work.

Salon Creative’s Delivers:

• Confidence building
• A range of commercial looks from classics to creative
• Finishing and refining skills
• Salon friendly disconnection techniques
• Advice on client communication and consultation skills

Duration – 2 & 4 days
Suitability - Hairdressers looking to progress their classic techniques, gain commercial skills and ignite their creativity

Advanced Creative’s
Push your creative boundaries to the limit with this progressive course that provides the latest fashion-led techniques involved in producing award-winning work.

Advanced Creative’s delivers:

• Inspiration and motivation
• Progressive techniques
• Fashion-led cutting and colour work
• Insight into the creative process with a focus on HOB’s seasonal photographic collections

Duration - Two and Four days
Suitability - Stylists seeking inspiration and new ideas, with 3-5 years experience and a good understanding of intermediate techniques

Advanced Fashion Colour
Develop your creativity with this advanced colour course that takes inspiration from the worlds of fashion, textiles, arts and the media. Providing you with the very latest fashion-led techniques, attendance will see you tap into the creative process that produces inspirational colour work.

Advanced Fashion Colour delivers:

• Advanced fashion-led colour techniques
• Creative colour placement and mixtures
• Trend-led inspiration

Duration - 1 day
Suitability - Technicians looking to progress their creative fashion skills, with 3-4 years experience and a comprehensive understanding of fundamental colour theory

Seamless Foiling
This course will deliver the core understanding of HOB’s fundamental seamless foiling techniques. Seamless foiling will provide you with four different foiling techniques, with a true understanding of placement and effect. This course will give you an insight into the very latest fashion looks for the blonde palette inspired by catwalks and celebrities.

Seamless Foiling Delivers:

• HOB fundamental foiling techniques
• Consultation and colour selection
• Finishing and refining skills
• Effective placement and weaving techniques
• On-trend toning techniques and mixtures

Duration - 1 day
Suitability - Qualified stylists and colour technicians confident in the basics, and hair professionals who want to gain a better knowledge of fundamental seamless foiling techniques.

Blow-Dry & Finishing
This course is at the centre of our education programme and focuses on fundamental blow-dry and finishing techniques necessary for salon growth. This course will enable you to have confidence with all hair types and teach you how to finish to salon and show quality.

Blow-Dry & Finishing delivers:

• Confidence building
• All techniques that cover blow-drying all hair types
• Finishing and refining skills
• Consultation and product usage

Duration - 1 day
Suitability - All stylists or hair professionals wanting to improve all aspects of finishing skills

Photographic
Directed by one of the most influential names in creative hairdressing – Akin Konizi, you will be guided through the entire process of producing a photographic collection, using a team of top industry experts. On day one you will learn all aspects of preparing for a photo shoot before the shoot takes place on day two. You will leave feeling inspired and confident in producing your own shoots.

Photographic delivers:

• Art direction by HOB International Creative Director Akin Konizi