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Tips on Self-Promotion

Self-promotion is when you highlight your success, accomplishments, and work outward to the world. It’s a way to show off your experience and skills to others.

Anyone can take part in self-promotion: entrepreneurs, business owners, freelancers, and artists, just to name a few.

Self-promotion is great for:

  • Creating your own personal brand
  • Helping with job interviews and promotions
  • Social media to bring in opportunities and clients

Sometimes self-promotion can feel a bit self-centred and boastful, so to help it feel less narcissistic, here are our four top tips…

Build a Network!

Self-promotion isn’t all about shouting about you all the time. It can also be a great way to build a network of likeminded individuals. That way, you can share each other’s accomplishments, which in turn spread the word about you and your business. 

Keep it respectful!

Self-promotion should never come at the expense of another. Whilst highlighting your achievements and success, it is never a good look to insult others in the same sentence. Doing this will not show you in the best light or that you care about the well-being of others. When self-promoting, always consider your own reputation and how you want to come across!

Know your strengths!

Your skills and experience are valuable, and so make sure you show all that you appreciate when it comes to your skills at work, in relationship to your clients, and your hobbies. Becoming more comfortable with our strengths helps us talk about them with greater ease and confidence.


Never pretend to be someone you are not, be genuine always! Your struggles along your journey are nothing to hide. You should be proud of how far you have come with each step taken. Plenty of people lie on social media and show a false picture of themselves and their life. But in real life, people can sense when someone isn't being genuine. Plus, it feels much better to be your authentic self.