As environmental awareness grows, there is also an increased demand for sustainable products within the beauty industry.
Brands such as INDOLA are standing for change; understanding the need for more choice, INDOLA strives to meet the evolving requirements of hairdressers and their clients. Therefore, they decided to ACT NOW! and developed a high-performing care and styling range, focusing on sustainability. The new range is vegan, free-from, and all formulas include natural ingredients.
ACT NOW! does not only stand out through its bold colours, but with its daring mission to take its consumers on a journey to make a difference together, starting now. ACT NOW! Because you matter.
Commenting on INDOLA’s new Act Now range is INDOLA’s Global Ambassador Andy Smith:
With the world becoming much more environmentally focused, I think that this is a great initiative from INDOLA, and one that I am proud to be a part of. The range still delivers amazing results whilst being sustainable and better for the environment. The carefully selected ingredients and responsibly sourced packaging mean that stylists can feel reassured that they are not compromising on performance whilst still being friendly to the environment and client.
A brand with a purpose
The demand for products which leave a smaller impact on the environment is now more than just a trend - for many people, it has become a way of life. Joining forces with Plastic Bank on the war on plastic pollution, ACT NOW! gives back to the planet by preventing 1.5 million bottles from becoming ocean plastic in the first year alone. For every ACT NOW! bottle sold, two plastic bottles are saved from ending up in the environment.
ACT NOW! is:
- Free-from silicones and sulphate-surfactants formulas
- Free from mineral oils
- Free from parabens
- Free from artificial colourants and artificial waxes
- Produced with up to 97% recycled packaging
Consisting of 12 must-have products, the ACT NOW! collection is made up of six care, and six styling products, all of which are vegan formulas. The care range has been crafted using natural ingredients such as Chia Seed Extract, Almond Oil, and Shea Butter.
The styling range uses carefully-selected ingredients to replace traditional compounds - such as silicone - in favour of natural starch and coconut oil, which are better for both our hair and the planet.
The new solutions are designed to bring out the best in all hair types because INDOLA understands that hairdressers and their clients care about themselves and the environment but do not want to compromise on performance.
So, what are you waiting for? Start the journey and ACT NOW! Because you matter!
ACT NOW! will be exclusively available in Capital Hair and Beauty from early 2021. For more information on Indola and ACT NOW! please visit www.indola.co.uk