Aveda X 3.1 Philip Lim for 2021 Holiday Collection

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The power and awe of nature will be in full bloom this holiday season as Aveda announces its collaboration with global fashion brand 3.1 Phillip Lim for its 2021 Holiday Collection. This partnership celebrates two like-minded brands bringing the botanical world of beauty to life through special-edition hair accessories and gift packaging created with sustainability at heart.

Available globally beginning this autumn, each element of the Aveda x 3.1 Phillip Lim collection pulses with botanical-inspired graphics and vivid colours from nature for a joyous and unexpected expression of the holiday season.

Building on a longstanding partnership, Aveda is proud to collaborate with 3.1 Phillip Lim on this collection and further celebrate their synergistic missions of caring for the world. The resulting Aveda x 3.1 Phillip Lim Holiday Collection reflects the transformative and purposeful spirit of giving, togetherness, and the inspiring magic of nature.

We couldn’t be happier to partner with our dear friend, the talented Phillip Lim and his team to create such a beautiful collection for the holiday season. This collection embodies our joint appreciation of the gifts of nature. Nature is our muse for everything that we do: from the powerful flower and plant essences we use in our products to the creative expression of our brand and our collections. - Barbara De Laere, Global Brand President of Aveda

With a passion for sustainability at the forefront of each brand’s mission, the functionality and materials used for the Aveda x 3.1 Phillip Lim Holiday Collection accessories and gift packaging were a top priority. The teams worked closely to ensure that the elements selected, like organic cotton, recycled PET, and FSC-certified paper were both high-quality and sustainability driven to further evoke thoughtful gifting this holiday season.

Developing this collection felt like a natural evolution of our relationship with Aveda. It is through our shared values to protect and care for the planet, that we can bring natural beauty and joy to the simple rituals in life. Mother nature thrives when given the space to move through her natural cycles; we wanted to harness that spirit into thoughtful gifting for a loved one to flourish and thrive. - Phillip Lim, Creative Director and Co-Founder of 3.1 Phillip Lim

The Aveda x 3.1 Phillip Lim collaboration includes four covetable, limited-edition hair accessories: a hair towel wrap and carrying bag, scrunchie trio, detangling comb, and wooden paddle brush, as well as special-edition gift packaging, all featuring striking prints that combine the joyful colours of the holiday season with those found in the natural world.

The hair towel wrap and carrying bag are made from 100% organic cotton, designed to remove moisture from the hair after washing, helping to decrease dry time. The scrunchies, which are made from 100% recycled PET (from things like plastic water bottles), feature a luxe satin finish that is easy on the hair, and make for fashionable wrist accessories when not in use. The wide-tooth detangling comb is made from up to 95% post-consumer recycled polypropylene, and the wooden paddle brush, which is designed for both self-care scalp treatments and detangling, features a 90% post-consumer recycled fibre carton.

Furthermore, the gift boxes and sleeves in the Aveda x 3.1 Phillip Lim Holiday Collection are made with FSC-certified, 100% recycled paper. In addition to their use as holiday gift packaging, reuse or display the beautiful gift boxes as miniature works of botanical art by simply removing and recycling the paper sleeve.

The artwork that is featured on the limited-edition hair accessories and gift boxes in this collection was designed in collaboration with botanical artist, Sophie Parker, whose hand-painted works use fresh-cut botanicals as a natural canvas. Her creative approach is tuned to use the organic form of each leaf, letting the plant itself guide her brushstrokes and colour choices. This ephemeral muse-as-medium holds a special preciousness during its brief existence as the artwork, which eventually naturally decomposes and returns to the soil itself. Working closely with Phillip Lim on the artwork for this collection, Parker’s custom paintings were digitally transformed to create the beautiful prints found on the special-edition hair accessories and packaging.

AVEDA X PHILLIP LIM 3.1
Botanical Repair Strengthening Mini Collection with Light or Rich Masque: £42 / €50

Transform hair with plant-powered strength and repair. Experience instantly stronger hair from the inside out. Featuring a limited-edition Hair Towel Wrap with Aveda x 3.1 Phillip Lim design. Includes: Limited Edition Hair Towel, Leave-In Treatment 25ml, Shampoo 50ml, Conditioner 40ml, Strengthening Masque Light or Rich 25ml

Botanical Repair Strengthening Collection with Full Size Leave In Treatment: £50 / €55

Includes: Limited Edition Hair Towel, Leave-In Treatment 125ml, Shampoo 50ml, Conditioner 40ml.

Nutriplenish Moisture Collection in Deep or Light: £42 / €45. Worth £56 / €62.50

Hydrate with the power of nutrients for lush, visibly healthier hair. Deeply replenish and restore with rich, decadent fruit butters. Featuring a limited-edition Detangling Comb with Aveda x 3.1 Phillip Lim design. Includes: Limited Edition Detangling Comb, Leave-In Conditioner 200ml, Deep or Light Shampoo 50ml, Deep or Light Conditioner 50ml.

INDIVIDUAL AVEDA X PHILLIP LIM 3.1 ACCESSORIES
  • Hair Towel Wrap £20 / €24
  • Scrunchie Trio £15 / €17
  • Detangling Comb: £8.50 / €10
  • Paddle Brush: £30 / €34
AVAILABILITY AND COST

The Aveda x 3.1 Phillip Lim Holiday Collection will be available from 12th October 2021 at Aveda salons, spas, stores, select retail partners, and online at aveda.co.uk. The limited-edition hair accessories can be found alongside Aveda’s vegan, cruelty-free products in a selection of pre-made holiday gift sets, as well as individually for customized gifting opportunities.

AVEDA GIFT SETS
Botanical Repair Strengthening Mini Collection with Light or Rich Masque: £42 / €50

Includes: Limited Edition Hair Towel, Leave-In Treatment 25ml, Shampoo 50ml, Conditioner 40ml, Strengthening Masque Light or Rich 25ml

Shampure Calming Hair & Body Set: £40 / €45

Includes: Shampure Shampoo 250ml, Shampure Conditioner 200ml, Shampure Hair & Body Wash 50ml, Shampure Lotion 50ml.

Cherry Almond Softening Hair & Body Essentials: £35 / €38

Includes: Cherry Almond Shampoo 250ml, Cherry Almond Conditioner 200ml, Cherry Almond Body Lotion 50ml.

Hand Relief Iconic Aromas Trio: £20 / €20

Includes: Hand Relief Shampure Aroma 40ml, Hand Relief Rosemary Mint Aroma 40ml, Hand Relief Cherry Almond Aroma 40ml.

Feed My Lips Shimmer Topper Duo: £20 / €20

Includes: Mini Feed My Lips Lip Gloss Silver, Mini Feed My Lips Rose Gold.

Moisturising Travel Trio: £24 / €26

Includes: Lip Saver, Hand Relief 40ml, Foot Relief 40ml.

Cherry Almond & Botanical Repair Ornament: £18 / €18

Includes: Cherry Almond Conditioner 40ml, Cherry Almond Shampoo 50ml, Botanical Repair Leave-In Treatment 10ml, Botanical Repair Intensive Masque Light 10ml.

Botanical Repair Ornament: £18 / €18

Includes: Botanical Repair Strengthening Conditioner 40ml, Botanical Repair Strengthening Shampoo 50ml, Botanical Repair Leave-In Treatment 10ml, Botanical Repair Intensive Masque Light 10ml.

 

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