Italian professional salon brand milk_shake’s Daily Shampoo and Conditioner has been named 'Best Daily Shampoo and Conditioner' at the Hair Magazine Awards 2016. The brand has also won 'Best Shampoo' in Social & Personal’s beauty awards with new launch Energizing Blend Hair Thickener Shampoo scooping the top prize.
The accolades join this year’s earlier win in the Beauty Shortlist Awards 2016, in which milk_shake’s Incredible Milk (150ml £13.79; 50ml £6.99) was named Best Hair Treatment.
The Daily Frequent Shampoo (£13.29) is a delicate SLS and paraben free formula that helps to protect hair from everyday cleansing, whilst the combination of milk proteins and real apple juice hydrate. The shampoo also benefits from the addition of Integrity 41®* which protects the integrity of hair colour.
The Daily Frequent Conditioner (£14.29) leaves hair soft, vibrant and shiny without weighing it down. As with the shampoo, the combination of milk proteins and apple juice leave the hair feeling hydrated and looking radiant.
milk_shake’s Energizing Blend Hair Thickener Shampoo (£14.99) features organic botanical extract-based treatments and essential oils to enhance hair growth, giving more density to the hair thanks to their stimulating properties. The Energizing range is designed to energise and thicken thin, weak and fragile hair, while stimulating the scalp, hair and body.
*Integrity 41 is a patented ingredient exclusive to milk_shake. It uses sunflower extract (Heliantus Annus), which is rich in Vitamin E and a well known antioxidant. milk_shake were able to boost the sunflower extract by 41 times (the maximum possible), to produce a super effective antioxidant and colour protection system, giving longer lasting colour that stays vibrant and shiny.