Blonde’s new BFF from Matrix!
The number one colour service in salons is blonding, and with nearly 40% of clients opting to go lighter, Blonding means Business. However, 64% of women in the UK have a dark base of 5 or below. Meaning to achieve their desired look they may be exposing themselves to damage.
But your blonde-haired clients are in for a treat this summer with the launch of the new Unbreak My Blonde range from Matrix Total Results. Your clients can now blonde and care with confidence. Meet the new start-to-finish blonding service from Matrix, caring for your blonde at every step.
We know that lightened hair needs a little more TLC, and with the new Pre-bonded Acidic SoColor Sync Toners, through to the new Unbreak My Blonde aftercare system from Total Results, you can now unlock the possibilities for blondes everywhere – from lightener to toner to complete care.
Step 1: Lighten
The service starts with Light Master 8 with Bonder, which offers up to eight levels of lift. The powder is a powerful, high-speed lightener enriched with citric acid. The classic bestseller now contains Bonder inside to help protect bonds and keep fibres strong when lightening. Better still, it saves time as no step 2 sealer is required at the back bar.
Innovation at its best
Introducing our Bleach Finder Shampoo. Enriched with citric acid, it targets and removes lightener particles via our unique colour changing formula. The shampoo starts off yellow and stays yellow if no bleach is detected. However, it turns pink if bleach is detected – simply rinse again so no residual bleach sabotages your blonde! Creating a beautiful even canvas with no patchy toning results.
Step 2: Tone
For iridescent shine and long-lasting colour, look no further than the SoColor Sync Opal Acidic Toners. Available in four shades – 10PA, 10PV, 10PR and 10PG – the Opal palette comes pre-bonded and pre-blended for ease of use and to protect the inner structure, colour after colour.
Step 3: Take Home
The new Unbreak My Blonde range from Total Results leaves hair up to 3x stronger. The Strengthening Shampoo has a gentle formula which cleanses fragile fibres. The Strengthening Conditioner leaves hair feeling soft and moisturised. The Reviving Leave-in Treatment leaves hair feeling soft, smooth, and nourished – and will not weigh the hair down.
To learn more, follow @Matrix on Instagram and visit www.matrixhaircare.co.uk.