Launching this September and aimed at sophisticated women of all ages and the premium salons they seek, is Schwarzkopf Professional's latest blonde innovation - BLONDME Bond Enforcing Premium Clay Lightener - a lightener with integrated Bond Enforcing Technology that empowers hairdressers to produce creative, freehand, blonde looks – more efficient than ever before!
BLONDME Bond Enforcing Premium Clay Lightener has been developed to support the growing client demand for more freehand, trending colour applications. The advanced, premium, soft-to-solid formula cleverly creates an outer shell, which allows the lightener to stay moist on the inside, unleashing its full lifting power, whilst the outer shell protects uncoloured hair from product transfer.
Supporting hair artists in delivering iconic blonde results – on-demand and often under challenging conditions – BLONDME’s first Premium Clay Lightener includes integrated Bond Enforcing Technology to minimise hair breakage during lightening and lifting services. The innovative clay application ensures precision for seamless blonde results; allowing hairdressers to feel complete confidence as they create modern freehand looks, bespoke to their individual client needs.
- Unique soft-to-solid formula
- Easier, faster and more efficient application
- Integrated Bond Enforcing Technology
- Up to seven levels of lift
To support the innovation, a new Caramel Kiss look has been developed by Global BLONDME Ambassador and King of Balayage, Jack Howard; he showcases a Dimensional Balayage Technique using BLONDME Bond Enforcing Premium Clay Lightener, which has been designed to help salon clients tiptoe into the world of blonde.
#ILOVEBLONDME Contest and Education:
Throughout the summer, BLONDME Global Ambassador Jack Howard, alongside Global Colour Ambassador Lesley Jennison, will be on hand to support the BLONDME community; answering questions on overcoming the most challenging blonde situations via live Q&As on Schwarzkopf Professional's global social media channels. The exciting #ILOVEBLONDME campaign is all about sharing the secrets to achieving the best blonde, bespoke to each client, whilst showcasing just how versatile 'blonde' really is!
BLONDME Bond Enforcing Premium Clay Lightener spreads as easily as icing on a cake, which makes life as a hair painter so much easier. It feathers beautifully because it’s the right consistency straight away, doesn’t dry out and is the perfect product to use for balayage. With built in Bond Enforcing Technology it’s the industry leader and we need it in our life. - Jack Howard, Schwarzkopf Professional BLONDME Global Ambassador
As part of the campaign, hairdressers are invited to showcase how they overcome the biggest in-salon blonde challenges, for a chance to join Schwarzkopf Professional in Hamburg for an upcoming BLONDME production! Simply work your hairdressing colour magic using BLONDME and share it on social media with the @schwarzkopfpro tag and the #ILOVEBLONDME + #BLONDMECONTEST hashtags. The best looks will also be featured on Schwarzkopf Professional's social wall.
BLONDME Bond Enforcing Premium Clay Lightener is launching this September 2019!